For years, China’s US$70.36 billion beauty market was the ultimate forbidden fruit for cruelty-free brands. With some rather strict animal testing requirements, any brand with a conscience was left standing outside, noses pressed against the glass, watching the
Find top creative digital marketing strategies for China in 2022, illustrated with concrete examples.
WPIC Re-Launches Creative Practice Under Leadership of Industry Veteran Charles Lavoie Creative Labs by WPIC provides world-class creative and brand strategy services to global organizations looking to succeed in APAC November 1, 2022 For Immediate Release Vancouver, BC
Baidu is the main source of internet traffic in Mainland China. Around two-thirds of all traffic comes from this search engine, which is often referred to as the “Chinese Google.” Global companies that operate in China put in
With a smile, Hilary Li recalls the day back in November 2010 when she received a call about an exciting internship opportunity. As a grad student in Beijing, she had a passion for marketing and was looking to
Are you thinking about expanding your brand into the Japanese market? Understanding the local consumer mindset isn’t just an advantage — it’s essential. Japan’s unique blend of cultural and economic intricacies offers a landscape quite unlike any other.
Advertising in Japan offers an exciting opportunity, and the numbers speak volumes. Between 2017 and 2022, Japan’s advertising spending skyrocketed by over US$10 billion, with projections soaring to a staggering US$49.67 billion in 2024. A closer look reveals
Top Digital Platforms in APAC & Their Western Equivalent There are dozens of online platforms that are widely used throughout the Asia-Pacific region. Just like in North America, these platforms allow consumers to connect with loved ones, purchase
China’s mother and baby care market has experienced impressive growth in recent years, reaching annual sales of more than US$515 billion in 2021. How did this happen? A combination of growing affluence, mixed with a willingness among some
Learn all about selling on Lazada successfully, one of the leading marketplaces in Southeast Asia.