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Tmall Partner: An Introduction

If you’re a business trying to sell products in China, you have probably been looking into its largest marketplace, Alibaba Group’s Tmall. TmallΒ has a strict entry process that requires brands to work hand in hand with a certified

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On Running & Lululemon Outpacing Adidas in China

WPIC Made for China Insights Authentic local content, grassroots communities, and relevant influencers are captivating Chinese consumers, in stark contrast to generic glamour, international celebrity endorsements, and hyped events. 2023 has marked a pivotal year in consumer marketing

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Annual food market in China

Interested in learning more about the state of online food sales in China? Take a look through WPIC’s data to better understand the latest trends in China’s dynamic food market.

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Why the D2C Model Reigns Supreme in APAC Expansion

Expanding into the Asia-Pacific (APAC) market presents global brands with a pivotal decision: collaborate with local distributors or take the direct-to-consumer (D2C) path. This isn’t just another decision in the expansion process. It’s a strategic decision that can

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