A report from Syntun is going around showing that 618 sales were down 7% from last year—and it’s flawed. Indeed, there has been diminished buzz around this year’s festival, but let’s be clear: GMV was up from 2023.
So, you’ve spent ages perfecting your brand’s identity in the West. It’s sleek, it’s polished, and now, you’re setting your sights on the Chinese market. But here’s where you hit your first snag — the brand name. Why
Southeast Asia Promotional Marketing Calendar How do you effectively build your advertising and promotion strategy over the course of the promotional marketing calendar in the Southeast Asia market? Here is the marketing calendar for driving results in the
What are the key differences between China’s two most popular e-commerce marketplaces, Tmall and JD.com? Take a look at the infographic below to learn about the two most frequently visited e-commerce platforms in the China, and how brands
11.11 Singles’ Day is the biggest annual shopping event in the Chinese calendar. Take a look at the infographic below for JD.com’s numbers for the event in 2020. View Alibaba’s numbers for 11.11 Singles’ Day.
Now that 11/11 Singles’ Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles’ Day data from a variety of sources, including our very own
Asia Digital Commerce Unlock the APAC market. Get your brand on Asia’s top digital platforms. Expand globally, hassle-free. Book a strategy call WPIC Marketing + Technologies Page Our digital commerce capabilities Each marketplace has unique processes. Brands need
Ongoing Management Manage your marketplace presence in Asia Pacific with ease. Let’s take the first step. Book a strategy call Online marketplace management Our dedicated account management team take proactive steps to enhance your brand’s visibility and growth
In the ever-evolving landscape of Japan’s market, understanding the diverse consumer segments is more important than ever. As Japan faces a declining population, the stakes are higher than ever for brands aiming to stay not just afloat but
Imagine your brand not just crossing international waters but thriving overseas, particularly in a market as vibrant and discerning as Japan’s. For many American brands, this isn’t just a dream — it’s their reality. From fashion and tech
Livestreaming has become a daily routine for Chinese internet users, and it’s now a billion-dollar industry experiencing continuous growth. This expansion is evident through the increasing variety of content and a growing viewer base. More and more companies,