Reach Chinese consumers through marketplaces, social commerce, and crossborder e-commerce. WPIC helps global brands launch, operate, and scale across China’s leading digital channels.














China’s e-commerce ecosystem continues to offer significant opportunities for global brands across beauty, health, food and beverage, pet care, consumer electronics, and lifestyle categories. Consumers increasingly discover, research, and purchase products online.
Success in China requires understanding where consumers shop and how they discover products. From Tmall and JD.com to Douyin and emerging commerce channels, each platform plays a different role in the customer journey.
Launching in China requires more than opening a storefront. Platform operations, logistics, customer service, content, and commercial strategy must work together to create sustainable growth.
Years operating in Asia's leading markets
Global brands supported across APAC
Offices Across APAC
Integrated commerce partner
WPIC knows Asia and how to be successful there better than anyone. They are one of the best digital agencies I’ve ever worked with globally...super-smart, agile, responsive and results-driven. WPIC has been a very important driver of our growth.
VP of Global Marketing | Pantone
WPIC understands consumers in Asia better than anyone else, and we’re grateful to have their guidance and expertise as we expand our presence into the world’s most significant consumer market.
VP of Sales | PMD Beauty
The team at WPIC have been tremendous and their support in strategic consulting, data insights and visualization, as well as web and creative development. We look forward to continued partnership with WPIC in the future as we grow our business in the region.
VP of Digital Commerce | Jamieson Wellness
If you're thinking about China, you need to go with WPIC. These guys are the best.
Morgan Keldsen | Kizik
Whether you’re evaluating market entry or looking to accelerate existing growth, our team can help you build the right strategy for China’s e-commerce landscape.

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