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Jake's Take

Year in Review 2025: China, APAC & WPIC's Breakout Growth
Year in Review 2025: China, APAC & WPIC's Breakout Growth
WPIC's CEO Jacob Cooke looks back on how China and the wider Asia Pacific region shifted in 2025, and what those shifts signal for 2026.

REPORT

AI-Enabled Analytics for APAC Commerce
AI-Enabled Analytics for APAC Commerce
Explore how WPIC Commerce Intelligence helps brands track sales, inventory, and digital marketing performance across Asia—in real-time.

News

WPIC Appoints Charles Lavoie as Chief Revenue Officer
WPIC Appoints Charles Lavoie as Chief Revenue Officer
In this expanded role, Charles Lavoie will oversee WPIC’s global marketing and revenue functions, with a mandate to drive measurable growth through data, creativity, and performance.

Blog

Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
Learn how Japan’s omnichannel push will shape shopper behaviour in 2026.

Report

South Korea E-commerce Market Report
South Korea E-commerce Market Report
Download WPIC’s report on South Korea’s US$215B e-commerce market—offering insights on marketplace and sector trends.

NEWS

WPIC Opens State-of-the-Art Logistics Facility in Nanjing
WPIC Opens State-of-the-Art Logistics Facility in Nanjing
WPIC unveiled its newest AI-enabled logistics facility in the Shentong Nanjing Smart Logistics Industrial Park.

JAKE'S TAKE

WPIC’s CEO on Bloomberg: AI Helps Power Singles’ Day Sales Strength
WPIC’s CEO on Bloomberg: AI Helps Power Singles’ Day Sales Strength
Jacob Cooke sat down with Bloomberg Technology to discuss the 2025 Singles' Day shopping festival—watch here.

BLOG

Inside WPIC and Alibaba's China Crossborder Summit in LA
Inside the China Crossborder Summit 2025 in Santa Monica
Key takeaways from China Crossborder Summit 2025 in LA, hosted by WPIC and Tmall Global for US consumer brands.

Featured case studies

See more case studies

Creative Social Activation

Creative activation for cultural moments in China

WPIC supported a global F&B brand with a Douyin activation for International Women’s Day, combining platform-native creative with community participation to strengthen engagement and brand affinity.

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Consumer Engagement

Influencer engagement at scale in China

WPIC planned and executed a nationwide KOL challenge that drove high engagement on Douyin and delivered strong visibility for a global confectionery brand targeting China’s youth market.

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Social Commerce

Community-driven growth for skincare

WPIC designed and launched a KOL-driven challenge across Douyin and RedNote that lifted conversion and strengthened consumer trust for a global skincare brand expanding in China.

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Performance Marketing

Timing campaigns for peak demand on Douyin

WPIC aligned a health brand’s 618 performance with seasonal consumer behaviour on Douyin, using platform data and trend analysis to synchronise activation with a period of accelerated category demand.

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Localised Creative

Driving engagement through cultural pairing moments

 WPIC used precise audience targeting, localised tags and cross-platform creative to position a global wine brand within China’s food culture, increasing engagement through festival-driven and everyday pairing moments.

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Helping global brands
grow across Asia

With more than 650 brand launches over 20 years, WPIC helps global companies craft strategy, deliver digital marketing, and run operations across China, Japan, South Korea, and Southeast Asia. Our teams use proprietary data and AI-enabled systems to improve performance across every stage of growth.

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WPIC in the news

Arc’teryx won over China with a $1,000 jacket. Now it’s popping up everywhere

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How brands are trying to crack the code on the fickle Chinese consumer

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Forget the China gloom — luxury bosses say shoppers are back
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China turned livestreaming into a 24-hour sleepless hydra of a selling machine

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On the ground across Asia and beyond

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Join the 650+ brands
growing in Asia with WPIC

From market strategy to e-commerce activation and regional logistics, we help global brands enter and scale across China, Japan, South Korea, and Southeast Asia. Let’s talk about what we can do for you.

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