Redefining Premium Pet Nutrition – Trilogy
WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.
Move Freely, Be You – muk Haircare
Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a
Bringing Christmas to Life – Lumistella
Overview WPIC introduced Lumistella’s Santaverse to China by localising a globally recognised Christmas IP for a new cultural context. To bridge the emotional gap, the
Elevating Modernisation – Otis
Overview WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market
Pink Power in Motion – Bala Bangles
Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven
Seed to Synergy – Synthesis Organics
Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in
The Bottle of Freedom – Comotomo
Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The
Create Your Own Luck – Topologie
Celebrating Chinese New Year with Topologie’s Festive Collection
Nourish & Fortify – Design For Health
Connecting with Young Consumers Through Emotional Wellness
Peak Season, Peak Performance – Sports Research
Seizing 618 Momentum to Drive Growth
Pair It Up – Peller Estates
Pairing Wine with Local Flavours for Every Occasion
7-Day Age Rewind Challenge – IDC Dermo
Driving Conversions with Anti-Ageing KOL Campaign