Exploring Japanese Marketing Opportunities
Discover the intricacies of Japanese marketing and learn how to navigate Japan’s digital landscape for effective brand engagement.
Leveraging Singles’ Day 2023 for Success in the Chinese Market
Seeking to make a splash in the Chinese market? Dive into our guide on how to leverage Singles’ Day in 2023, the world’s largest retail event which kicks off on October 31st. Often referred to as 11.11, Double 11, or Singles’ Day in China, this shopping extravaganza eclipses Black Friday and Cyber Monday combined. Imagine […]
How to Advertise in Japan: Top 5 Best Strategies in 2025
Advertising in Japan offers an exciting opportunity, and the numbers speak volumes. Between 2017 and 2022, Japan’s advertising spending skyrocketed by over US$10 billion, with projections soaring to a staggering US$54.27 billion by the end of 2024. A closer look reveals that most of this advertising investment in Japan goes into TV and video advertising. […]
How to Use WeChat & Weibo to Drive Growth in China
Social media plays a crucial role in shaping consumer decisions in China, influencing choices across various aspects such as travel destinations, product purchases, and event participation. Chinese consumers heavily rely on social media as a point of reference to keep up with their friends and the activities of their favourite influencers on these platforms. This […]
5 Tips for Baidu PPC Advertising Success in China
Baidu is the main source of internet traffic in Mainland China. Around two-thirds of all traffic comes from this search engine, which is often referred to as the “Chinese Google.” Global companies that operate in China put in a lot of effort to optimize their Baidu strategy. In addition to organic search, Baidu is also […]
Live Life Feet First – Xero Shoes
Spread the Movement of Barefoot Running in China
Using SEX in Advertising in China
Explore the nuances of using sex in advertising in China, the legal landscape, and how brands like Durex navigate this lucrative market.