Social Media Archives | WPIC Marketing + Technologies

Move Freely, Be You – muk Haircare

Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a

Bringing Christmas to Life – Lumistella

Overview WPIC introduced Lumistella’s Santaverse to China by localising a globally recognised Christmas IP for a new cultural context. To bridge the emotional gap, the

Elevating Modernisation – Otis

Overview WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market

Pink Power in Motion – Bala Bangles

Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven

Seed to Synergy – Synthesis Organics

Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in

The Bottle of Freedom – Comotomo

Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The

Styled to Hydrate – Owala

Overview WPIC developed the Owala OOTD campaign to position Owala as a lifestyle essential woven into everyday fashion moments. Drawing on the momentum of the

Inside China’s Influencer Economy with Elysia Guo

In this episode of The Negotiation, host Todd Embley sits down with Elysia Guo, a rising voice in China’s influencer economy and an entrepreneur who has built a unique career at the intersection of strategy, creativity, and digital influence.