Inside China’s Influencer Economy with Elysia Guo
In this episode of The Negotiation, host Todd Embley sits down with Elysia Guo, a rising voice in China’s influencer economy and an entrepreneur who has built a unique career at the intersection of strategy, creativity, and digital influence.
The Heat Within – Tabasco
Celebrating Women’s Voices With Bold, Empowering Storytelling
Create Your Own Luck – Topologie
Celebrating Chinese New Year with Topologie’s Festive Collection
Nourish & Fortify – Design For Health
Connecting with Young Consumers Through Emotional Wellness
Peak Season, Peak Performance – Sport Research
Seizing 618 Momentum to Drive Growth
Trick or Heat – Tabasco
Driving Heat with a Playful Halloween Collaboration
Pair It Up – Peller Estates
Pairing Wine with Local Flavours for Every Occasion
7-Day Age Rewind Challenge – IDC Dermo
Driving Conversions with Anti-Ageing KOL Campaign
Light Up Music Festival – Tabasco
Igniting Festival Buzz with Tabasco’s Bold Branding
For Pleasure, Choose LELO – LELO
Driving Engagement with Bold, Taboo-Breaking Campaign
Final Boss Sour Challenge – Final Boss Sour
Driving Buzz with a Viral Sour Challenge
Small in Size, Big in Spirit – Aureva
Celebrating Kids’ Creativity with Bold, Joyful Branding