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South Korea’s Sports & Outdoor Market 2025 Trends

Asia Sports & Outdoor Market

Launch and grow your sports and outdoor brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Sports & Outdoor in Asia now

30%

APAC share of global physical activity market

US$240B

Market value of physical activity market in APAC

20%

YoY growth of China’s sports & outdoor e-commerce market in 2024

#2

Japan is the 2nd-largest golf market worldwide followed by South Korea

Why WPIC for sports & outdoor brands

Optimised for Crossborder Performance

We localise product specs, sizing, and merchandising to reduce friction across markets like China, Japan, Korea, and Southeast Asia.

Omnichannel Commerce That Moves

From Tmall and Rakuten to Lazada and Naver, we launch and manage your store presence on the region’s top marketplaces and channels.

E-commerce & Fulfilment at Scale

WPIC manages everything from warehousing to returns, keeping you agile through seasonal shifts, new launches, and rapid growth spikes.

Tailored Local Campaigns

Our creative and performance teams produce localised campaigns that speak to active lifestyles in China, Japan, Korea, and Southeast Asia.

Solutions to scale your sports & outdoor brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving sports and outdoor trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s sports & outdoor market

Explore insights, case studies, and trends shaping the future of sports and recreation across China, Japan, South Korea, and Southeast Asia.

View all insights
Case Studies
Let’s Play – What Do You Meme
Let’s Play – What Do You Meme
Carving out a Niche in China Fragrance Market via Influencer Marketing
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Blog
South Korea’s Sports & Outdoor Market 2025 Trends
South Korea’s Sports & Outdoor Market 2025 Trends
Explore South Korea’s fast-growing sports and outdoor market in 2025 and learn where global brands can win across golf, hiking, and camping.
Blog
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Explore WPIC's CEO Jacob Cooke's insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Blog
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC's CEO Jacob Cooke's take on Singles' Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
Case Studies
Reaching New Heights – Skypark
Reaching New Heights – Skypark
Establishing Presence in China via Social Commerce
Blog
How to Nail Brand Name Localisation for the Chinese Market
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Case Studies
Train Better – Versa Gripps
Train Better – Versa Gripps
Driving Growth in China’s Crowded Fitness Market
Blog
Mastering KOL & KOC Influencer Marketing in China 2025
Mastering KOL & KOC Influencer Marketing in China 2025
Discover the dynamic world of Chinese influencer marketing in 2025, from KOL to KOC, and learn how to balance them for maximum brand impact.
Blog
China’s Winter Sports Market Skis Towards the 520 Million Mark
China’s Winter Sports Market Skis Towards the 520 Million Mark
Explore the expansive opportunities for global sports, outdoors, and fitness brands in China's flourishing winter sports market.
Blog
American Brands in Japan: Thriving through Localization
American Brands in Japan: Thriving through Localization
Discover the unique success of American brands in Japan, from Lawson's transformation to the resilience of Tower Records and Mister Donut.
Blog
On Running & Lululemon Outpacing Adidas in China
On Running & Lululemon Outpacing Adidas in China
Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.
Case Studies
Spikeball
Spikeball
Winning China Through E-Commerce
Case Studies
Trek Bikes
Trek Bikes
Building a Stronghold in the Chinese Marketplace

Trusted by global brands

Klean Kanteen logo
Spikeball logo
Trek logo
Nike Logo
Lululemon Athetica logo
Hydralyte logo
Crocs logo
GNC logo
Fishman logo
YETI logo
Arc'teryx logo
Blundstone logo

Ready to grow your brand in Asia’s sports & outdoor market?

Book a strategy call