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South Korea’s Sports & Outdoor Market 2025 Trends

Asia Sports & Outdoor Market

Launch and grow your sports and outdoor brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

Sports & Outdoor in Asia now

30%

APAC share of global physical activity market

US$240B

Market value of physical activity market in APAC

20%

YoY growth of China’s sports & outdoor e-commerce market in 2024

#2

Japan is the 2nd-largest golf market worldwide followed by South Korea

Why WPIC for sports & outdoor brands

Optimised for Crossborder Performance

We localise product specs, sizing, and merchandising to reduce friction across markets like China, Japan, Korea, and Southeast Asia.

Omnichannel Commerce That Moves

From Tmall and Rakuten to Lazada and Naver, we launch and manage your store presence on the region’s top marketplaces and channels.

E-commerce & Fulfilment at Scale

WPIC manages everything from warehousing to returns, keeping you agile through seasonal shifts, new launches, and rapid growth spikes.

Tailored Local Campaigns

Our creative and performance teams produce localised campaigns that speak to active lifestyles in China, Japan, Korea, and Southeast Asia.

Solutions to scale your sports & outdoor brand across Asia

Inside Asia’s sports & outdoor market

Explore insights, case studies, and trends shaping the future of sports and recreation across China, Japan, South Korea, and Southeast Asia.

Trusted by global brands

Ready to grow your brand in Asia’s sports & outdoor market?