WPIC Becomes Little Red Book Official E-Commerce Partner

Published on: November 19, 2024

Beijing, China — November 18, 2024 — WPIC Marketing + Technologies, Asia-Pacific’s leader in driving e-commerce growth for global brands across the region, is proud to announce its appointment as an Official E-Commerce Partner for Little Red Book (Xiaohongshu). This partnership underscores WPIC’s deep expertise in managing and optimizing e-commerce operations on China’s leading social commerce platforms.

WPIC already boasts a strong presence on Little Red Book (also known as Xiaohongshu), managing numerous points of sale and official accounts for its brand partners, as well as extensive influencer collaborations and marketing initiatives. Little Red Book has rolled out its Official E-Commerce Partner program as part of a strategic push to enhance its e-commerce capabilities. As an Official Partner, WPIC will gain access to exclusive resources, including enhanced traffic support, influencer collaborations, and comprehensive platform assistance, enabling even more efficient and effective operations for its clients.

“We are honoured to be among the first cohort to join Little Red Book’s Official E-Commerce Partner program,” said Joseph Cooke, President of WPIC Marketing + Technologies. “Little Red Book is not just a valuable marketing platform—it is increasingly becoming a key player in the e-commerce landscape, particularly in the fashion and beauty segments. This partnership will allow us to better drive revenue for our brand partners by leveraging the full range of tools and opportunities that Little Red Book offers.”

With over 300,000,000 monthly active users, Little Red Book has an enormous presence as a social commerce platform, and sales are growing rapidly. During this year’s 618 shopping festival, gross merchandise volume (GMV) on the platform was up three times , with livestreaming GMV up over 5x. Little Red Book’s user-generated content-driven ecosystem is particularly influential in the fashion and beauty industries, where consumers are highly sophisticated and knowledgeable about product ingredients and trends. The platform’s female-dominated user base is highly engaged, with 87% of beauty enthusiasts considering it their main source for discovering new brands and products.

The platform’s recent emphasis on social commerce has positioned it as a vital sales channel for both emerging and established brands, making it an essential component of any brand’s strategy to succeed in China. Little Red Book’s recent initiatives, such as buyer-driven live streams and partnerships with overseas brands, reflect its commitment to expanding its e-commerce capabilities and providing a dynamic environment for global brands to thrive.

WPIC’s status as an Official E-Commerce Partner for Little Red Book will also include additional benefits such as access to official training programs, dedicated support from the platform, and enhanced visibility for the brands WPIC represents. These advantages are expected to accelerate the growth and success of WPIC’s clients on Little Red Book, further solidifying their position in the competitive Chinese market.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years with a team of over 400 full time professionals.

Media contact:
Liam Mather
liam.mather@wpic.co

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