WPIC Opens the “Sydney Room” for Australian Brand Livestreams

Published on: December 5, 2024

Nanjing, China — December 5, 2024 — WPIC Marketing + Technologies, a leading e-commerce solutions provider for APAC markets, is proud to announce the opening of the “Sydney Room” at its Nanjing campus, a state-of-the-art studio dedicated to livestreaming for Australian brand partners.

Since establishing an office in Sydney earlier this year, WPIC has helped facilitate millions of dollars in exports from Australia to China, driving growth for Australian consumer brands. The Sydney Room offers these brand partners a specialized environment equipped with the latest in livestreaming technology to help them capture and engage the expansive Chinese consumer market.

On Wednesday, WPIC held a dedication ceremony for the Sydney Room, featuring Simon Woods, CEO and Executive Director of the Australian Chamber of Commerce in Shanghai. Jacob Cooke, CEO of WPIC, emphasized the strategic and symbolic role of the Sydney Room in WPIC’s service offering.

“The opening of the Sydney Room at our Nanjing campus is a testament to our commitment to our Australian partners. We are grateful for our positive reception in the market and for the support we’ve received from partners like AustCham Shanghai,” said Cooke.

For the Sydney Room’s inaugural livestream, Tang Ze, a prominent beauty influencer on Douyin, hosted a livestream for an Australian skincare brand—showcasing the studio’s potential to generate impactful consumer interactions and increase brand visibility across China for Australian brands.

For more information about WPIC Marketing + Technologies and its services, please visit www.wpic.co or contact us at info@wpic.co.

About WPIC Marketing + Technologies: WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through e-commerce solutions, strategic brand development, data analytics, marketing, logistics, compliance, essential support services, and more. With a team of over 400 full-time e-commerce professionals, WPIC has successfully deployed and grown over 650+ brands across APAC.

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