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Government of BC

We helped a provincial government in Canada optimize and localize its website to attract new investors in China.

Industry

Key Deliverables

Government of BC case study

The client

British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors.

The challenge

British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors. The Government of British Columbia (BC) approached WPIC Marketing + Technologies to assist in optimizing its online presence to reach these investors.

The Government of BC’s mandate was to drive China outbound investment into BC’s largest industries. Visitors to the website are high-net-worth individuals with little time to spare.

Our solutions

For a fast-loading website, localization of the server within China was required. WPIC managed the migration of the site into China, including custom architecture and adaptation to China’s cloud-based server infrastructure.

Due to slow Internet speeds within China, the next step was to optimize the website and then configure the user experience, so visitors could access info quickly within an intuitive and beautiful digital space.

Results

The optimization and localization work allowed the Government of BC to progress with their marketing strategies, without being held back by poor content delivery and contributed significantly to an increase in China’s inbound investment.

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