La Vie en Rose

WPIC integrated LVR’s full list of SKUs and product photos into Tmall and JD.com, China’s most popular B2C e-commerce channels. In total, WPIC successfully localized over 115 SKUs in advance of the store’s launch date, to ensure that the right product mix was offered to consumers inside the market.

Through SEO, the La Vie en Rose store achieved high rankings for highly competitive keywords on Baidu, driving significant traffic to the brand’s Tmall store. A Baidu PPC account was also created to drive traffic to the Tmall store.

Beyond that, WPIC developed and deployed chat functionality in the store to seamlessly connect consumers with product specialists and customer service professionals for last-mile sales support.