Openrice

The two-month research project focused primarily on determining the best market segments and developing a marketing plan on and off app store channels. Secondary goals were to recommend app store and media partners based on available reach and promotion opportunities. Data was also provided on competitors including the top apps, search volumes, PPC competitiveness, existing thought leadership, and other data that would present clear opportunities and threats.

WPIC deployed Discripto®, its proprietary, custom-built distributed script engine, to collect and analyze 200,000+ data points over a 30-day period, giving a month-long snapshot that encapsulated 95% of the Chinese app market. App users were segmented and value hierarchies assigned for executing an effective marketing plan. Positioning and app feature recommendations were delivered in a concise format, with WPIC data analyst teams giving clear recommendations.