Tourism Vancouver

WPIC Marketing + Technologies established the legal framework and IT architecture, built and deployed the website, and optimized and marketed the new website rollout, establishing Tourism Vancouver’s presence in the China digital landscape.

WPIC successfully applied for and registered an ICP number for Tourism Vancouver with China’s Ministry of Information. This enabled the new website to be cloud-hosted behind the Great China Firewall, giving it freedom from blocking and no downtime. In turn, this led to recognition from Baidu, which gives great preference to China-hosted sites, boosting the Tourism Vancouver website to top-three rankings across several search engines.

WPIC designed, developed and deployed a fully localized, best-in-class website with sliders displaying dramatic Vancouver imagery. The mobile responsive site has a full navigation bar and sliders and loads quickly on mobile devices.

With the technical details attended to, WPIC launched a two-tier, onsite and offsite SEO campaign. Coding and other onsite issues were reconciled through consultation with Tourism Vancouver’s site administrator. A slew of highly relevant links was acquired and placed according to a proprietary algorithm.