Asia Digital Marketing > Social Media & Influencer Marketing

Build Social Influence in Asia

Reach and engage local audiences through multi-platform social strategies, KOL activations, and community-first content. From Weibo to LINE, our in‑market teams capture attention and build genuine brand affinity.

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Social strategies tailored to Asia

Asia’s social media landscape is a fragmented ecosystem of hyper-local platforms, trends, and engagement models. What works on Instagram doesn’t work on RedNote. Japan favours LINE and YouTube, while China runs on WeChat, Douyin, and Weibo.

WPIC helps global brands thrive across China, Japan, South Korea, and Southeast Asia by tailoring content, activations, and influencer partnerships to each market’s expectations, platform by platform.

What we do

Channel Strategy & Management

We help your brand choose the right mix of platforms and manage content calendars, publishing, and community interaction.

Influencer & KOL Campaigns

WPIC sources, vets, and manages local creators across Asia to deliver authentic, on-brand content that performs, whether you’re seeding, sponsoring, or scaling.

Localised Content Production

We create regionally resonant visuals, captions, and formats designed to engage users natively on each social platform.

Campaign Management & Reporting

Plan, launch, and optimise social activations around product drops, events, or seasonal moments. All backed by real-time performance tracking.

Platform Partnerships & Amplification

As verified partners with Asia’s top platforms, we help you run paid social, branded challenges, and amplification campaigns that stay compliant and visible.

Looking for other marketing support?

WPIC offers a full stack of marketing services to grow your brand presence across Asia’s top digital platforms.

Performance Advertising & SEO

Drive traffic and sales with high-performing campaigns across paid media, marketplaces, and organic search in Asia.

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Content & Campaign Activation

Localise global assets and launch campaigns that resonate across platforms like RedNote, Douyin, Instagram, and LINE.

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Creative & Brand Strategy

Build market-ready creative and brand narratives that align with regional trends, audience expectations, and cultural nuance.

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China marketing - Fjorda

China market Australia - Beautyblender

China marketing - Blackwood (BrightPet)

Insights that drive engagement

Explore how leading brands are building communities and driving growth with localised content and influencer strategy in Asia.

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Case Studies

The Heat Within – Tabasco

The Heat Within – Tabasco

Celebrating Women’s Voices With Bold, Empowering Storytelling

Case Studies

Create Your Own Luck – Topologie

Create Your Own Luck – Topologie

Celebrating Chinese New Year with Topologie’s Festive Collection

Case Studies

Nourish & Fortify – Design For Health

Nourish & Fortify – Design For Health

Connecting with Young Consumers Through Emotional Wellness

Case Studies

Peak Season, Peak Performance – Sport Research

Peak Season, Peak Performance – Sport Research

Seizing 618 Momentum to Drive Growth

Case Studies

Trick or Heat – Tabasco

Trick or Heat – Tabasco

Driving Heat with a Playful Halloween Collaboration

Case Studies

Pair It Up – Peller Estates

Pair It Up – Peller Estates

Pairing Wine with Local Flavours for Every Occasion

Case Studies

7-Day Age Rewind Challenge – IDC Dermo

7-Day Age Rewind Challenge – IDC Dermo

Driving Conversions with Anti-Ageing KOL Campaign

Case Studies

Light Up Music Festival – Tabasco

Light Up Music Festival – Tabasco

Igniting Festival Buzz with Tabasco’s Bold Branding

Case Studies

For Pleasure, Choose LELO – LELO

For Pleasure, Choose LELO – LELO

Driving Engagement with Bold, Taboo-Breaking Campaign

Case Studies

Final Boss Sour Challenge – Final Boss Sour

Final Boss Sour Challenge – Final Boss Sour

Driving Buzz with a Viral Sour Challenge

Case Studies

Small in Size, Big in Spirit – Aureva

Small in Size, Big in Spirit – Aureva

Celebrating Kids’ Creativity with Bold, Joyful Branding

Case Studies

Travel Season – Tabasco

Travel Season – Tabasco

Showcasing Tabasco as the Must-Pack Travel Essential

Case Studies

Gift of Beauty – PMD Beauty

Gift of Beauty – PMD Beauty

Boosting PMD Beauty's Sales with Exclusive Holiday Gift Sets

Case Studies

Let’s Play – What Do You Meme

Let’s Play – What Do You Meme

Carving out a Niche in China Fragrance Market via Influencer Marketing

Case Studies

Where Style Meets Rebellion – Rudsak

Where Style Meets Rebellion – Rudsak

Entering China’s Fashion Market Through Influencer Campaigns

Case Studies

For All Journeys – Monos

For All Journeys – Monos

Showcasing Premium Luggage on China's Top Social Channels

Trusted by global brands across Asia

Let’s build your social presence in Asia

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