Jake’s Take: Xiaohongshu (RedNote)’s US Surge and What It Means for Brands
Explore WPIC’s CEO Jacob Cooke’s insights on RedNote’s U.S. surge, its differences from TikTok, and what brands need to know.
Elyse Ribbons on KOL Marketing in China
In this episode of the Negotiation Podcast, Todd Embley interviews Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China.
TikTok to RedNote, The Great Social Media Migration with Olivia Plotnick
In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social.
For All Journeys – Monos
Showcasing Premium Luggage on China’s Top Social Channels
Confident Brilliance – PMD Beauty
Capturing Attention in China with Locally Tailored Beauty Campaigns
WPIC Opens the “Sydney Room” for Australian Brand Livestreams
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
WPIC Becomes Little Red Book Official E-Commerce Partner
WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
How Brands Use RedNote (Xiaohongshu) to Drive Demand & Commerce in China
Brands use RedNote (Xiaohongshu) to drive consumer demand in China by shaping purchase decisions through content, creators, and community.
Blending Success – Vitamix
Promote Wellness with Everyday Nutrition Made Simple
Super-Charge Your Vitality – Fjorda
Building Trust & Adoption in China’s Health Market
Healthy Pets, Happy Owners – Blackwood
Building Brand Trust in China via Influencer Marketing
Beauty Unleashed – KimChi Chic
Engaging Beauty Fans with Bold Creative Expression