How a US Supplements Brand Rebuilt Its China Business for Growth
WPIC took over the China operations of an established US supplements brand, expanded its presence across marketplaces and social commerce, and built a broader model for growth.
How a Premium Wine Brand Grew in China Without Competing on Price
WPIC helped a premium wine producer expand in China while protecting its positioning, growing branded demand, and strengthening performance across Tmall, JD.com and Douyin.
What Influencer Marketing Looks Like in South Korea
Influencers can account for around 70% of marketing spend for beauty and fashion brands in South Korea. WPIC Korea GM Gin Park explains how platform choice changes by category, and why smaller communities can sometimes matter more than sheer reach.
Why Social Media Drives Purchases Differently Across China, Japan & Korea
Social media plays a very different role in how consumers discover, evaluate and buy products across Japan, South Korea, and China. Here’s what global brands need to understand about those differences.
Jake’s Take: Why Haaland Went Viral in China
WPIC’s Jacob Cooke explores how Erling Haaland’s Wang Lao Ji campaign became a viral success in China and what global brands can learn from it.
Jake’s Take: What 618 2026 Revealed About China’s Consumers
One of China’s biggest shopping festival is changing. WPIC’s Jacob Cooke explains what 618 revealed about consumers, brands, and AI commerce.
Jake’s Take: Why RedNote (Xiaohongshu) Bet Big on the World Cup
WPIC’s Jacob Cooke examines why RedNote (Xiaohongshu) spent US$350 million on World Cup rights and what the move reveals about China’s evolving digital media landscape.
Redefining Premium Pet Nutrition – Trilogy
WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.
Move Freely, Be You – muk Haircare
Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a
Bringing Christmas to Life – Lumistella
Overview WPIC introduced Lumistella’s Santaverse to China by localising a globally recognised Christmas IP for a new cultural context. To bridge the emotional gap, the
Elevating Modernisation – Otis
Overview WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market
Pink Power in Motion – Bala Bangles
Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven