Jake’s Take: Why Haaland Went Viral in China
WPIC’s Jacob Cooke explores how Erling Haaland’s Wang Lao Ji campaign became a viral success in China and what global brands can learn from it.
Jake’s Take: What 618 2026 Revealed About China’s Consumers
One of China’s biggest shopping festival is changing. WPIC’s Jacob Cooke explains what 618 revealed about consumers, brands, and AI commerce.
Jake’s Take: Why RedNote (Xiaohongshu) Bet Big on the World Cup
WPIC’s Jacob Cooke examines why RedNote (Xiaohongshu) spent US$350 million on World Cup rights and what the move reveals about China’s evolving digital media landscape.
Redefining Premium Pet Nutrition – Trilogy
WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.
Move Freely, Be You – muk Haircare
Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a
Bringing Christmas to Life – Lumistella
Overview WPIC introduced Lumistella’s Santaverse to China by localising a globally recognised Christmas IP for a new cultural context. To bridge the emotional gap, the
Elevating Modernisation – Otis
Overview WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market
Pink Power in Motion – Bala Bangles
Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven
Seed to Synergy – Synthesis Organics
Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in
The Bottle of Freedom – Comotomo
Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The
Styled to Hydrate – Owala
Overview WPIC developed the Owala OOTD campaign to position Owala as a lifestyle essential woven into everyday fashion moments. Drawing on the momentum of the
Inside China’s Influencer Economy with Elysia Guo
In this episode of The Negotiation, host Todd Embley sits down with Elysia Guo, a rising voice in China’s influencer economy and an entrepreneur who has built a unique career at the intersection of strategy, creativity, and digital influence.