WPIC Serves as Title Sponsor for China-Britain Business Council’s Consumer Conference

Zarina Kanji, WPIC’s Managing Director for the UK and Europe, delivered the event’s keynote address, where she delved into updated market data on China’s most promising product categories.

Drawing on WPIC’s proprietary Discripto™ data solution, Zarina highlighted the tremendous growth in select product sub-categories, including skincare, fitness supplements, pet care products, homewares, and more. In her keynote and a later panel session, Zarina analyzed how various consumer tribes in China — ranging from sports hobbyists to homemakers — are driving growth for brands due to evolving lifestyle preferences.

In the afternoon, Zarina, as well as Peter McMath, WPIC’s Chief Revenue Officer, and Demi Shi from ByteDance participated in an insightful panel discussion on how brands can leverage social commerce — particularly on Douyin — to drive growth in the Chinese market. The panel emphasized how Douyin’s short video format, combined with sophisticated algorithms, provides brands with highly efficient tools for reaching targeted consumer segments and converting audience attention into sales — quickly.