Redefining Premium Pet Nutrition – Trilogy
WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.
Asia’s Silver Economy Is Becoming the Most Powerful Consumer Market
Asia’s ageing population is quietly reshaping consumer markets. In China, Japan, and South Korea, the silver economy is becoming a powerful driver of demand.
WPIC’s CEO on Bloomberg: Chinese Firms Benefit From Consumer AI Uptake
Watch the clip where WPIC’s CEO Jacob Cooke appeared on Bloomberg Technology to discuss the accelerating adoption of AI across China.
Colin Jeavons on AI and the Future of E-Commerce
In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce.
Move Freely, Be You – muk Haircare
Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a
How One Keyword Increased Supplement Sales in Japan
How a single keyword increased sales and conversion for supplement brands on Rakuten and Amazon in Japan.
WPIC Releases 2025 China Market Data Report
WPIC released its annual data report examining China’s e-commerce landscape across seven major consumer categories from 2023 through 2025.
Pink Power in Motion – Bala Bangles
Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven
Seed to Synergy – Synthesis Organics
Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in
The Bottle of Freedom – Comotomo
Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The
The Reset in Canada-China Relations with Bijan Ahmadi
In this special episode of The Negotiation, WPIC CEO Jacob Cooke steps in as host to interview Bijan Ahmadi, Vice President of Policy and Business Advisory at the Canada China Business Council (CCBC).
How Women Drive China’s Consumer Economy
Join our webinar on how women shape spending in China, what they are buying now, and which platforms matter for global brands.