How Sports Research Built Its Brand in China
Sports Research shares how its partnership with WPIC helped the brand navigate China’s ecommerce market, adapt its strategy, and build for long-term growth.
The Pricing Trap for Global Brands in South Korea
Korean consumers are used to promotions, but they can also see what a product costs overseas. WPIC Korea GM explains the pricing tension brands need to get right before launch.
How a US Supplements Brand Rebuilt Its China Business for Growth
WPIC took over the China operations of an established US supplements brand, expanded its presence across marketplaces and social commerce, and built a broader model for growth.
How a Premium Wine Brand Grew in China Without Competing on Price
WPIC helped a premium wine producer expand in China while protecting its positioning, growing branded demand, and strengthening performance across Tmall, JD.com and Douyin.
Why Social Media Drives Purchases Differently Across China, Japan & Korea
Social media plays a very different role in how consumers discover, evaluate and buy products across Japan, South Korea, and China. Here’s what global brands need to understand about those differences.
WPIC Partners with Tmall, Rakuten, and Coupang for Crossborder Summit
Media contact Building on the success of last year’s inaugural event with Tmall Global, the Asia Crossborder Summit 2026 broadens its scope to cover China,
What the ¥3,000 Threshold Reveals About Japanese Online Shopping
The ¥3,000 threshold offers an interesting glimpse into how Japanese consumers make everyday buying decisions, and why timing, value, and trust often matter as much as price.
Why Low Return Rates Can Be Misleading in Japan
Low return rates and minimal complaints are often treated as signs of customer satisfaction. In Japan, those signals can be misleading. The stronger indicator is often whether consumers choose to come back.
Asia Crossborder Summit 2026
Invitation only event October 14, 2026 Santa Monica, California Join Tmall Global, Rakuten, and Coupang alongside leading consumer brands and WPIC for a day of
How Men’s Beauty Is Evolving Across Asia
Men’s beauty is moving beyond basic grooming across Asia, but consumers in Japan, South Korea, and China are taking different paths.
How Chinese Consumers Are Redefining Fragrance
China’s fragrance market is changing as consumers rethink what fragrance means. From perfume and social commerce to lifestyle products, new habits are reshaping how scent is discovered, experienced, and incorporated into everyday life.
When “Made in Japan” Is Already the Trust Signal
Many of the trust signals used to persuade consumers in other markets carry less influence in Japan. When quality and safety are already expected, differentiation often becomes a bigger challenge than trust.