Creative In Japan With Coca-Cola & Grey Group (Part 1)

This episode is part 1 of our interview with Chuk Besher, Executive Producer at 3Minute, the digital media arm of GREE, a Japanese internet media company that provides mobile social networking and mobile technology services.

A content marketing specialist, Chuk’s clients range from the luxury, hospitality, fashion, and pharmaceutical industries. He leads the production of a variety of branded content for these companies, from events to video storytelling to advertising.

We kick things off with a discussion on the type of advertising that really resonates with the Japanese consumer, then leaning in on the lessons learned while Chuk was with Grey Group from 1988 to 1991. We then discuss what E-commerce looked like in Japan in the mid-90s and the brands that were doing in-store marketing well during that period. We then discuss what it was like producing media for Coca-Cola in Japan, as well as his time working on the campaigns for the 2008 and 2012 Olympics as well as the 2010 FIFA World Cup.

Enjoy!

Topics Discussed and Key Points:

• The type of advertising that resonates with Japanese consumers
• Marketing lessons learned after working at Grey Group from 1988-1991
• Ecommerce in mid-1990s Japan
• Brands that did in-store marketing well in the 1990s
• Producing media for Coca-Cola in Japan
• Working with the teams at the 2008 and 2012 Olympics, and the 2010 FIFA World Cup