In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. 

 

In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to “gorpcore” to “Asian Baby Girl”.  She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world. 

 

Enjoy this fascinating conversation!