Growing Australian Brands in APAC with Peter Park
In this episode of the Negotiation Podcast, Todd Embley interviews Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape.
Queen’s Day 2025 and the Rise of China’s Female Consumers
Explore how Queen’s Day highlights China’s female consumers and their growing influence in driving the She-Economy and reshaping markets.
Australian Wines Reclaim the Spotlight in China
Australian wine exports are thriving in China after tariffs were lifted. Explore opportunities and strategies to make 2025 a standout year.
Think Small – Fjorda
Celebrating the Beauty of Life’s Little Details
January to March Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for January-March 2026, featuring key events and marketing opportunities in Japan’s dynamic market.
China E-commerce Calendar 2026: Key Festivals & Holidays
Maximize your marketing with WPIC’s China e-commerce calendar for 2026, highlighting key festivals and holidays to boost brand engagement.
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025 WPIC Marketing + Technologies has had a front row seat to the
Confident Brilliance – PMD Beauty
Capturing Attention in China with Locally Tailored Beauty Campaigns
WPIC Opens the “Sydney Room” for Australian Brand Livestreams
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Explore WPIC’s CEO Jacob Cooke’s insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Japan’s Top 5 E-commerce Marketplaces in 2026
Discover the top e-commerce marketplaces in Japan in 2026 and see how they drive online shopping and digital retail for Japanese consumers.
WPIC Becomes Little Red Book Official E-Commerce Partner
WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).