China E-commerce Calendar 2026: Key Festivals & Holidays

Maximize your marketing with WPIC’s China e-commerce calendar for 2026, highlighting key festivals and holidays to boost brand engagement.
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025

The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025 WPIC Marketing + Technologies has had a front row seat to the
Confident Brilliance – PMD Beauty

Capturing Attention in China with Locally Tailored Beauty Campaigns
WPIC Opens the “Sydney Room” for Australian Brand Livestreams

WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon

Explore WPIC’s CEO Jacob Cooke’s insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Exploring the Top 5 Japanese E-commerce Marketplaces in 2025

Dive into the dynamic world of Japanese e-commerce marketplaces in 2025. Discover the top players in online shopping in Japan.
WPIC Becomes Little Red Book Official E-Commerce Partner

WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
Jake’s Take: Singles’ Day 2024 Delivers Record Sales

Explore WPIC’s CEO Jacob Cooke’s take on Singles’ Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
South Korea’s Hidden Appetite for Western Beauty Brands

Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
WPIC Brand Partner Aureva Receives Tmall Global New Business Award in Mother-Baby Category

WPIC brand partner Aureva receives Tmall Global New Business Award in mother-baby category.
WPIC Serves as Title Sponsor for China-Britain Business Council’s Consumer Conference

WPIC had the honour of being the headline sponsor for the China Consumer Conference 2024 in London, hosted by the CBBC.
China’s Women Lead the Way in Health & Wellness

Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.