South Korea’s Hidden Appetite for Western Beauty Brands
Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
WPIC Brand Partner Aureva Receives Tmall Global New Business Award in Mother-Baby Category
WPIC brand partner Aureva receives Tmall Global New Business Award in mother-baby category.
WPIC Serves as Title Sponsor for China-Britain Business Council’s Consumer Conference
WPIC had the honour of being the headline sponsor for the China Consumer Conference 2024 in London, hosted by the CBBC.
China’s Women Lead the Way in Health & Wellness
Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Light Medical Beauty is Transforming China’s Skincare Market
Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global
WPIC’s brand partner IDC has been named a Fast-Growing New Niche Brand by Tmall Global in 2024.
South Korea’s Health & Wellness Revolution
Discover why South Korea’s booming health and wellness market is the next big opportunity for brands looking to expand in the APAC region.
China Opens Doors for Cruelty-Free Beauty Brands
Discover how China’s new regulations on animal testing create vast opportunities for cruelty-free beauty brands in the Chinese market.
WPIC’s Charles Lavoie on Douyin’s E-commerce Success
In China’s e-commerce scene, there’s been a seismic shift that’s got everyone talking: the meteoric rise of Douyin e-commerce. Internationally known as TikTok, this platform has evolved from a social media app into a major player in online shopping, setting trends and reshaping how people buy things. In 2023, Douyin’s GMV hit an eye-watering ¥2.2 […]
Trends that Shaped China’s E-commerce Scene in H1 2024
Discover the key trends shaping China’s e-commerce scene in H1 2024. Stay ahead with insights for success in this dynamic market.
Mastering Japan’s Recycling Practices for Global Brands
Learn how Western brands can thrive in Japan by mastering its advanced recycling practices and sustainability standards with WPIC’s guidance.
Strategies to Supercharge Your Japanese Website Conversions
Boost Japanese website conversions with proven strategies. Navigate cultural nuances and enhance customer engagement for better results.