Jake’s Take: Alibaba’s Earnings Hint At China’s Next Big Economic Turn

Explore WPIC’s CEO Jacob Cooke’s take on how an AI-fuelled Singles’ Day underscores China’s strength as a global growth driver.
WPIC’s CEO on Bloomberg: AI Helps Power Singles’ Day Sales Strength

Watch the clip where WPIC’s CEO Jacob Cooke appeared on Bloomberg Technology to discuss Singles’ Day 2025 in China.
Jake’s Take: AI-Fuelled Singles’ Day Cements China As A Global Growth Driver

Explore WPIC’s CEO Jacob Cooke’s take on how an AI-fuelled Singles’ Day underscores China’s strength as a global growth driver.
Why D2C Outperforms Distributors in Asia

Join WPIC to learn why brands are leaving distributors behind and shifting to faster, more profitable D2C growth.
Riding China’s Water Sports Wave

Join WPIC to explore South Korea’s e-commerce boom and proven strategies for global brands entering this digital powerhouse.
China’s Surf Scene is the Next Break for Australian Brands

China’s surf scene is taking off fast. Here’s why Australian surf brands should be paddling out now to catch the next big wave in e-commerce.
Expanding into Korea via E-commerce

Join WPIC to explore South Korea’s e-commerce boom and proven strategies for global brands entering this digital powerhouse.
Inside the China Crossborder Summit 2025 in Santa Monica

Key takeaways from the China Crossborder Summit 2025 in Santa Monica, hosted by WPIC and Tmall Global for US consumer brands.
Jake’s Take: What to Expect from Singles’ Day 2025

Jacob Cooke’s take on what to expect from Singles’ Day 2025.
Jake’s Take: China’s Golden Week 2025 Shows Real Resilience

Jacob Cooke on take on China’s 2025 Golden Week, where record travel shows resilience despite slower spending growth.
Crystal Tai on Sportswear, Starbucks, and T-Swift in China

In this episode of The Negotiation, we welcome back Crystal Tai. Crystal is a journalist, cultural strategy researcher, and Managing Partner at Nüora Global Advisors.
WPIC Launches South Korea E-commerce Market Report

WPIC has released its South Korea E-commerce Market Report 2025 that focuses on Korea’s digital commerce landscape.