WPIC Launches APAC Accelerator 2.0 to Support Rapid Entry into Asian Markets Amid Trade Uncertainty
Media contact 30-day entry into China, Japan, South Korea and Southeast Asia available for global consumer brands suffering from stalled growth in North America Beijing – May 20, 2025 – WPIC Marketing + Technologies today announced the launch of APAC Accelerator 2.0, a new platform designed to help consumer brands rapidly enter China, Japan, South […]
South Korea’s Sports & Outdoor Market 2025 Trends
Explore South Korea’s fast-growing sports and outdoor market in 2025 and learn where global brands can win across golf, hiking, and camping.
WPIC Appoints Emmanuel Poupelle as Director of Growth to Support European Expansion
WPIC is pleased to announce the appointment of Emmanuel Poupelle as Director of Growth.
April to June Japan E-commerce Calendar 2025
Explore Japan e-commerce calendar for April to June (Q2) 2025, featuring key events and marketing opportunities in Japan’s dynamic market.
Inside Japan’s Booming $7 Billion Supplement Market
How Western brands can break into Japan’s US$7 billion supplement market by understanding buyers, trust, and what actually drives sales.
Jacob Cooke on WPIC’s Latest Market Data Report
In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies.
L’avantage du Québec sur le marché chinois?
(Click here for the English version.) Le marché chinois du commerce électronique est vaste, en évolution rapide et de plus en plus influent. D’ici 2027, ce chiffre devrait atteindre 4000 milliards de dollars. En 2023 seulement, les ventes au détail en ligne ont dépassé 2,68 billions de dollars américains, ce qui représente près de la […]
Quebec’s Edge in China’s Market?
(Cliquez ici pour la version en français.) China’s e-commerce market is massive, fast-moving, and increasingly influential. By 2027, it’s expected to hit US$4 trillion. In 2023 alone, online retail sales surpassed US$2.68 trillion, accounting for nearly half of all digital transactions globally. Chinese’s growing middle class are showing a growing interest in global products, including those from […]
Why Australian Brands Should Expand into APAC Markets Now
Australian brands are running out of room to grow. APAC offers huge opportunities. Here is how to expand successfully.
Jake’s Take: Here’s Why Brands Should Keep Calm & Carry On
Here’s Why Brands Should Keep Calm & Carry On With trade tensions escalating this week, WPIC Marketing + Technologies has been fielding countless inquiries from consumer brands around the world about how to navigate this new landscape. Here’s what we’ve been telling them. First, for American consumer brands, your market access to China is unaffected. […]
Justin Downes on the Growth of Winter Sports in APAC
In this episode of the Negotiation Podcast, Justin Downes returns to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan.
Net-a-Porter’s China Exit: The Wake-Up Call for Luxury Brands to Go D2C
Net-a-Porter is exiting China, leaving luxury brands at a crossroads. Here’s why going D2C is the smarter move, and how to do it right.