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5 Lessons to Learn for Beauty Brands Entering China

Asia Beauty & Personal Care Market

Launch and grow your beauty and personal care brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Beauty & personal care in Asia now

32%

of global beauty & personal care economy is from APAC

38.8%

of beauty and personal revenue in Asia is from e-commerce

US$81.0B

China’s beauty e-commerce market size in 2024

70%

of APAC beauty market growth comes from China

Why WPIC for beauty & personal care brands

Compliance & Product Registration

We handle supplements registration, cross-border documentation, and health product approvals in every APAC market.

Omnichannel Execution

From Tmall Global and Rakuten to Douyin and Shopee, we manage your brand’s presence across Asia’s top wellness platforms.

Content that Converts

Our in-house Creative Labs team localises visuals, product pages, and ad creative for regional consumers and platforms.

End-to-End Activation

We manage campaigns, KOL sampling, customer service, and fulfilment across China, Japan, South Korea, and Southeast Asia.

Solutions to scale your brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving beauty trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Douyin, Rakuten, Shopee and other key beauty platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s beauty & personal care market

Explore insights, case studies, and trends shaping the future of beauty and personal care across China, Japan, South Korea, and Southeast Asia.

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Case Studies
7-Day Age Rewind Challenge – IDC Dermo
7-Day Age Rewind Challenge – IDC Dermo
Driving Conversions with Anti-Ageing KOL Campaign
Case Studies
Gift of Beauty – PMD Beauty
Gift of Beauty – PMD Beauty
Boosting PMD Beauty's Sales with Exclusive Holiday Gift Sets
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Blog
Why Australian Brands Should Expand into APAC Markets Now
Why Australian Brands Should Expand into APAC Markets Now
Australian brands are running out of room to grow. APAC offers huge opportunities. Here is how to expand successfully.
Blog
Queen’s Day 2025 and the Rise of China’s Female Consumers
Queen’s Day 2025 and the Rise of China’s Female Consumers
Explore how Queen’s Day highlights China’s female consumers and their growing influence in driving the She-Economy and reshaping markets.
Case Studies
Confident Brilliance – PMD Beauty
Confident Brilliance – PMD Beauty
Capturing Attention in China with Locally Tailored Beauty Campaigns
Blog
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC's CEO Jacob Cooke's take on Singles' Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
Blog
How MLB Became China’s Hottest Lifestyle Brand
How MLB Became China’s Hottest Lifestyle Brand
MLB's journey from sportswear to a top lifestyle brand in China offers key insights for Western brands looking to expand in APAC's markets.
Blog
South Korea’s Hidden Appetite for Western Beauty Brands
South Korea’s Hidden Appetite for Western Beauty Brands
Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
Blog
Light Medical Beauty is Transforming China’s Skincare Market
Light Medical Beauty is Transforming China’s Skincare Market
Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.
News
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global
WPIC's brand partner IDC has been named a Fast-Growing New Niche Brand by Tmall Global in 2024.
Blog
China Opens Doors for Cruelty-Free Beauty Brands
China Opens Doors for Cruelty-Free Beauty Brands
Discover how China's new regulations on animal testing create vast opportunities for cruelty-free beauty brands in the Chinese market.
Blog
Mastering Japan’s Recycling Practices for Global Brands
Mastering Japan’s Recycling Practices for Global Brands
Learn how Western brands can thrive in Japan by mastering its advanced recycling practices and sustainability standards with WPIC’s guidance.

Trusted by global brands

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Ready to grow your brand in Asia’s beauty market?

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