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5 Lessons to Learn for Beauty Brands Entering China

Asia Beauty & Personal Care Market

Launch and grow your beauty and personal care brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

Beauty & personal care in Asia now

32%

of global beauty & personal care economy is from APAC

38.8%

of beauty and personal revenue in Asia is from e-commerce

US$81.0B

China’s beauty e-commerce market size in 2024

70%

of APAC beauty market growth comes from China

Why WPIC for beauty & personal care brands

Compliance & Product Registration

We handle supplements registration, cross-border documentation, and health product approvals in every APAC market.

Omnichannel Execution

From Tmall Global and Rakuten to Douyin and Shopee, we manage your brand’s presence across Asia’s top wellness platforms.

Content that Converts

Our in-house Creative Labs team localises visuals, product pages, and ad creative for regional consumers and platforms.

End-to-End Activation

We manage campaigns, KOL sampling, customer service, and fulfilment across China, Japan, South Korea, and Southeast Asia.

Solutions to scale your brand across Asia

Inside Asia’s beauty & personal care market

Explore insights, case studies, and trends shaping the future of beauty and personal care across China, Japan, South Korea, and Southeast Asia.

Trusted by global brands

Ready to grow your brand in Asia’s beauty market?