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Insights that Unlock Asia

Uncover the behaviours, motivations, and trends driving purchase decisions across China, Japan, South Korea, and Southeast Asia. Our custom data tools and local expertise help you build brand resonance at category, segment, and SKU levels.

Turn data into direction

Surface-level data doesn’t cut it in Asia. Consumers in China, Japan, South Korea, and Southeast Asia behave differently across platforms, touch-points, and product categories. You need visibility into what people are actually searching, clicking, comparing, and buying.

That’s why WPIC built Discripto®, our proprietary distributed script engine that pulls real-time data from Asia’s leading platforms and marketplaces. It’s how we help brands decode demand, spot white space, and build regionally relevant strategies with confidence.

What we do

Category & Segment Demand Mapping

Track demand trends by category, product, and consumer cohort across major APAC platforms with Discripto® data.

Audience Behaviour & Journey Analysis

Uncover how consumers research, compare, and buy. See what they search, when they scroll, and where they drop off.

Path-to-Purchase Insights

Understand which touch-points influence conversion most across marketplaces, social, and third-party content.

Geo-Specific & Tiered City Research

Identify regional buying patterns and demand pockets in cities across China, Japan, South Korea, and Southeast Asia.

Custom Studies & Consumer Surveys

When data alone isn’t enough, we pair behavioural insights with surveys, panels, and interviews to clarify why consumers act the way they do.

Need a broader strategic lens?

WPIC’s full Market Intelligence & Strategy suite helps brands assess, plan, and execute confidently across Asia’s most complex and competitive markets

What you’ll achieve

From insight to advantage

See how data-driven market understanding helped brands unlock demand, navigate complexity, and win in Asia.

Trusted by global brands across Asia

Turn insight into action