Jake’s Take: Alibaba & Douyin’s Partnership for 618 2024
Alibaba & Douyin’s Partnership for 618 2024 Ads for Tmall stores on Douyin? In a strategic move that underscores the shifting dynamics of China’s e-commerce landscape, Alibaba’s Taobao and Tmall platforms have partnered with Douyin to attract new users for this year’s 618 shopping festival. This collaboration allows merchants on Taobao/Tmall to tap into Douyin’s […]
Top Reasons Brands Fail on Tmall & How to Succeed in China
Discover the top reasons why brands fail on Tmall and learn key strategies to succeed in China’s competitive e-commerce market.
Insights into Japan’s Key Consumer Segments in 2025
Discover how brands can engage Japan’s diverse consumer segments, from ageing demographics to tech-savvy youth, in 2025.
British Beauty Brands Gain Ground in Health-Focused China
Discover how British brands are leveraging China’s increased focus on health and wellness to expand their market presence post-pandemic.
Understanding Japanese Consumer Behaviour
Explore key insights into Japanese consumer behaviour to tailor your global brand’s approach for success in Japan’s distinct market.
How British Brands are Redefining Luxury in China
Picture this: the serene beauty of the English countryside, the unmatched precision of Savile Row tailoring — icons of luxury that resonate globally. British heritage, with its blend of elegance, quality, and deep-rooted traditions, shines as a beacon of luxury across the world. And as the Chinese luxury market booms, the quintessentially British blend of […]
China’s Winter Sports Market Skis Towards the 520 Million Mark
Explore the expansive opportunities for global sports, outdoors, and fitness brands in China’s flourishing winter sports market.
WPIC Expands to Australia
WPIC announces the opening of its new office in the heart of Sydney’s CBD.
Jake’s Take: Taylor Swift’s Global Impact Hits China
Taylor Swift’s Global Impact Hits China Taylor Swift mania is a truly global phenomenon—one that is also sweeping China, perhaps to the surprise of some readers. The Eras Tour isn’t scheduled to stop in China. Swift last performed in China at Alibaba Group’s Singles’ Day gala in 2019 (pictured)—and before that, she had shows in […]
Jake’s Take: Unpacking the Trends from Singles’ Day 2023
Unpacking the Trends from Singles’ Day 2023 Here are my takeways now that another Singles’ Day is in the books. One of the biggest stories was the enormous growth in social commerce. According to each platform, orders on Pinduoduo were up 20%, Kuaishou 50%, Douyin 119%, and Little Red Book 400%. Tmall and JD grew […]
Jake’s Take: Australia-China Wine Deal Uncorked
Australia-China Wine Deal Uncorked Exciting news over the weekend with Australia and China reaching a deal over tariffs on Australian wine exports. As I wrote last week, Chinese demand for Australian goods has been surging in recent years, despite frosty relations between Canberra and Beijing. Consumer goods have been largely unaffected by Chinese market access […]
WPIC Accelerates China Growth with Shanghai Office Opening
WPIC announces the opening of its new office in the heart of Shanghai’s Jing’an District.