Why Margins Break Down in China
Why do margins break down in China? WPIC’s Charles Lavoie explains the real cost drivers, from marketing and promotions to platform pressure.
Jake’s Take: China’s Brand Shift Was Never About Nationalism
Chinese consumers buy on quality, price, and value. The nationalism narrative misses how local brands actually grew.
How Global Beauty Brands Can Compete With K-Beauty Brands in Korea
K-beauty dominates at home and abroad, but global brands can still grow in Korea with sharper positioning, local relevance, and faster execution.
Tmall vs JD.com vs Douyin: How China’s E-commerce Journey Has Changed
These platforms don’t compete. They shape different parts of how people discover and buy in China.
Asia’s Silver Economy Is Becoming the Most Powerful Consumer Market
Asia’s ageing population is quietly reshaping consumer markets. In China, Japan, and South Korea, the silver economy is becoming a powerful driver of demand.
How One Keyword Increased Supplement Sales in Japan
How a single keyword increased sales and conversion for supplement brands on Rakuten and Amazon in Japan.
AI Search Platforms in China: How Ecosystems Change Brand Visibility
How China’s AI platforms like Doubao, ERNIE Bot, and Qwen are reshaping search, e-commerce, and brand discovery across digital ecosystems.
The Age of AI Search in China: A New Frontier for Brand Discovery
How AI search in China is changing how brands are discovered, and what business leaders must do to stay visible in the new search landscape.
5 Strategic Lessons for Brands Expanding in Japan, Korea & China
5 strategic lessons on ROAS, pricing, livestreaming, and market timing for brands growing across Japan, Korea, and China.
How Omega-3 Supplement Growth Is Being Driven in China
China’s omega-3 supplement market is growing through crossborder channels. Data shows how brands scale and why others stall.
3 Reasons Health Supplement Brands Are Winning (or Losing) in China
China’s health supplement market grew 22% in 2025, yet many legacy brands are losing ground. Here are 3 patterns separating the winners from the rest.
Brand Canada’s Moment in China
Mark Carney’s China visit signals a shift in sentiment. Join WPIC’s live town hall on what it means for Canadian brands.