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China’s Women Lead the Way in Health & Wellness

Asia Health & Wellness Market

Launch and grow your health, supplements, and wellness brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Health & wellness in Asia now

27%

APAC share of global wellness economy

US$17.6B

China’s supplement e-commerce market size in 2024

US$7.5B

Japan's supplement market size by end of FY2025

84.4%

Share of Korea’s 51.8 million residents taking supplements

Why WPIC for health & wellness brands

Compliance & Product Registration

We handle supplements registration, cross-border documentation, and health product approvals in every APAC market.

Omnichannel Execution

From Tmall Global and Rakuten to Douyin and Shopee, we manage your brand’s presence across Asia’s top wellness platforms.

Content that Converts

Our in-house Creative Labs team localises visuals, product pages, and ad creative for regional consumers and platforms.

End-to-End Activation

We manage campaigns, KOL sampling, customer service, and fulfilment across China, Japan, South Korea, and Southeast Asia.

Solutions to scale your wellness brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving health and wellness trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key wellness platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s health and wellness market

Explore insights, case studies, and trends shaping the future of health and wellness across China, Japan, South Korea, and Southeast Asia.

View all insights
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Blog
Inside Japan’s Booming $7 Billion Supplement Market
Inside Japan’s Booming $7 Billion Supplement Market
How Western brands can break into Japan’s US$7 billion supplement market by understanding buyers, trust, and what actually drives sales.
Blog
Why Australian Brands Should Expand into APAC Markets Now
Why Australian Brands Should Expand into APAC Markets Now
Australian brands are running out of room to grow. APAC offers huge opportunities. Here is how to expand successfully.
Case Studies
Rejuvenation – New Roots Herbal
Rejuvenation – New Roots Herbal
Build Trust with Authentic Storytelling in China
Case Studies
Think Small – Fjorda
Think Small – Fjorda
Celebrate the Beauty of Life’s Little Details
Case Studies
Super-Charge Your Vitality – Fjorda
Super-Charge Your Vitality – Fjorda
Boosting Credibility in China via Influencer Marketing
Blog
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC's CEO Jacob Cooke's take on Singles' Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
Blog
China’s Women Lead the Way in Health & Wellness
China’s Women Lead the Way in Health & Wellness
Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Blog
South Korea’s Health & Wellness Revolution
South Korea’s Health & Wellness Revolution
Discover why South Korea's booming health and wellness market is the next big opportunity for brands looking to expand in the APAC region.
Case Studies
17 Fitness – AdvoCare
17 Fitness – AdvoCare
Drive Brand Growth with Community Activations in China
Case Studies
Your Life, Your Volume – Loop
Your Life, Your Volume – Loop
Establishing Foothold in China via Influencer Marketing
Blog
How to Nail Brand Name Localisation for the Chinese Market
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Blog
How Australian Brands are Conquering the Chinese Market
How Australian Brands are Conquering the Chinese Market
Discover how Australian brands are thriving in China, turning local preferences and market trends into opportunities for growth.

Trusted by global brands

Jamieson logo
Juice Plus logo
Microbiome Labs logo
New Roots Herbal logo3
Advocare logo
Hydralyte logo
Honey New Zealand logo
GNC logo
Fjorda logo
1MD logo
EyeVac logo
Sea Band logo

Ready to grow your brand in Asia’s wellness market?

Book a strategy call