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E-commerce

Maximize your marketing with WPIC's China e-commerce calendar for 2025, highlighting key festivals and holidays to boost brand engagement.
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Explore WPIC's CEO Jacob Cooke's insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Dive into the dynamic world of Japanese e-commerce marketplaces in 2025. Discover the top players in online shopping in Japan.
WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
WPIC brand partner Aureva receives Tmall Global New Business Award in mother-baby category.
Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.

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