Jake’s Take: Here’s Why Brands Should Keep Calm & Carry On
Here’s Why Brands Should Keep Calm & Carry On With trade tensions escalating this week, WPIC Marketing + Technologies has been fielding countless inquiries from
Justin Downes on the Growth of Winter Sports in APAC
In this episode of the Negotiation Podcast, Justin Downes returns to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan.
Net-a-Porter’s China Exit: The Wake-Up Call for Luxury Brands to Go D2C
Net-a-Porter is exiting China, leaving luxury brands at a crossroads. Here’s why going D2C is the smarter move, and how to do it right.
Growing Australian Brands in APAC with Peter Park
In this episode of the Negotiation Podcast, Todd Embley interviews Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape.
Queen’s Day 2026 and the Rise of China’s Female Consumers
Explore how Queen’s Day highlights China’s female consumers and their growing influence in driving the She-Economy and reshaping markets.
Australian Wines Reclaim the Spotlight in China
Australian wine exports are thriving in China after tariffs were lifted. Explore opportunities and strategies to make 2025 a standout year.
Think Small – Fjorda
Celebrating the Beauty of Life’s Little Details
January to March Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for January-March 2026, featuring key events and marketing opportunities in Japan’s dynamic market.
China E-commerce Calendar 2026: Key Festivals & Holidays
Maximize your marketing with WPIC’s China e-commerce calendar for 2026, highlighting key festivals and holidays to boost brand engagement.
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025 WPIC Marketing + Technologies has had a front row seat to the
Confident Brilliance – PMD Beauty
Capturing Attention in China with Locally Tailored Beauty Campaigns
WPIC Opens the “Sydney Room” for Australian Brand Livestreams
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.