Win in China Sports E-commerce During 2024 Olympics
Discover how to tap into China’s sports e-commerce market for 2024 Olympics. Gain insights on engaging consumers & boosting brand visibility.
Localization Across Asia – New Roots Herbal
Localising Content Across Multiple Countries in Asia
Top Performing Sectors for China’s 618 Shopping Festival 2024
As we edge closer to June 18th, the buzz around the 618 shopping festival is impossible to ignore. Originally commemorating JD.com’s anniversary, this event has blossomed into a cornerstone of China’s e-commerce calendar, drawing consumers from across the nation with unparalleled offers. The 618 shopping festival isn’t just a sale — it’s a vibrant showcase […]
Conquer South Korea’s E-commerce Boom with Coupang
Unlock South Korea’s e-commerce market with Coupang, the “Amazon of Korea”. Discover its edge and how WPIC helps global brands succeed.
China’s EV, Education & Start-up Landscapes with Filip Zieliński
This episode features our conversation with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.
Top 5 Sectors to Watch During China’s Lunar New Year 2024
Explore the top 5 industries set to flourish during China’s 2024 Lunar New Year, highlighting trends in health, beauty, toys, wine, and luxury goods.
Top 3 South Korea E-commerce Trends in 2024 [infographic]
Get a glimpse into the evolving world of online shopping with our latest infographic, highlighting the top 3 e-commerce trends set to dominate South Korea in 2024. Stay ahead in the digital marketplace by uncovering how live commerce is revolutionizing brand-consumer interactions in real-time, the rise of subscription-based e-commerce in enhancing customer loyalty, and the […]
Douyin & the New China Playbook for Brands with Charles Lavoie
This episode features our conversation with Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing + Technologies and longtime guest of the podcast.
Jake’s Take: Adapting to China’s Evolving Retail Landscape in 2024
Adapting to China’s Evolving Retail Landscape in 2024 One of the trends that will define 2024 for China’s retail landscape is that the customer funnel is becoming wider and shallower. A few years ago, e-commerce in China was a two-horse race with Alibaba and JD accounting for the vast majority of online sales. That made […]
2024 Outlook for PDD, Douyin, Alibaba & the Chinese Consumer with Jacob Cooke
This episode features our conversation with Jacob Cooke, the CEO and co-founder of WPIC Marketing + Technologies. The episode offers a comprehensive overview of China’s digital commerce landscape in 2024.
Discounting in China: Balancing Brand Value & Revenue
Understand the discounting dilemma facing brands in China. Learn how to drive brand value and revenue in an environment of heavy discounting.
American Brands in Japan: Thriving through Localization
Discover the unique success of American brands in Japan, from Lawson’s transformation to the resilience of Tower Records and Mister Donut.