Nourish & Fortify – Design For Health
Connecting with Young Consumers Through Emotional Wellness
Peak Season, Peak Performance – Sport Research
Seizing 618 Momentum to Drive Growth
Small in Size, Big in Spirit – Aureva
Celebrating Kids’ Creativity with Bold, Joyful Branding
WPIC’s CEO on Bloomberg: Alibaba Shares Surge on AI & E-Commerce Growth
Jacob Cooke on how Chinese brands win with marketing, data, and agility, not nationalism.
Gift of Beauty – PMD Beauty
Boosting PMD Beauty’s Sales with Exclusive Holiday Gift Sets
Unlocking China’s Crossborder Boom with Tmall Global’s Nicole Lin
In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global.
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
China’s online sports and outdoor market hit $55.8B in 2024. See what’s behind the surge, and how global brands are getting in on the action.
South Korea E-commerce Market Report 2025
Download our 2025 report on Korea’s $215B e-commerce market. Platform data, growth trends, and insights for global brands.
WPIC and Tmall Global Partner for Crossborder Summit
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Inside China’s Demand for Wellness, Supplements & Lifestyle Products with Emmanuel Poupelle
In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPICs’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China’s fast-changing consumer landscape.
WPIC’s CEO on Bloomberg: China’s Ad Spending Remains Strong
Jacob Cooke on how Chinese brands win with marketing, data, and agility, not nationalism.
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.