Pink Power in Motion – Bala Bangles
Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven
Seed to Synergy – Synthesis Organics
Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in
The Bottle of Freedom – Comotomo
Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The
The Reset in Canada-China Relations with Bijan Ahmadi
In this special episode of The Negotiation, WPIC CEO Jacob Cooke steps in as host to interview Bijan Ahmadi, Vice President of Policy and Business Advisory at the Canada China Business Council (CCBC).
How Women Drive China’s Consumer Economy
Join our webinar on how women shape spending in China, what they are buying now, and which platforms matter for global brands.
A New Era in UK-China Relations: Inside PM Starmer’s Historic Visit with Tom Simpson
In this episode of The Negotiation, host Todd Embley welcomes Tom Simpson, Managing Director of China Operations and China Chief Representative for the China-Britain Business Council (CBBC).
5 Strategic Lessons for Brands Expanding in Japan, Korea & China
5 strategic lessons on ROAS, pricing, livestreaming, and market timing for brands growing across Japan, Korea, and China.
How Omega-3 Supplement Growth Is Being Driven in China
China’s omega-3 supplement market is growing through crossborder channels. Data shows how brands scale and why others stall.
Skiing in China and Japan: Growth, Participation, and the Road to Milan 2026
In this episode of The Negotiation podcast, host Todd Embley welcomes back Justin Downes, President of Axis Leisure Management and one of the foremost experts on skiing and winter sports development in Asia.
How Global Brands Sell in Japan with Rakuten
Learn how brands approach the Japan market and sell through Rakuten. Join this practical webinar on market structure, buyers, and execution.
Jake’s Take: Tmall Global Proves Crossborder Is Still The Smartest Way Into China
Tmall Global’s 2025 data shows crossborder ecommerce remains the most efficient route for brands entering China.
How Australian Brands Grow in Korea
Join our webinar on how Australian brands are approaching growth in China today, including platforms, localisation, and real brand examples.