Why Margins Break Down in China
Why do margins break down in China? WPIC’s Charles Lavoie explains the real cost drivers, from marketing and promotions to platform pressure.
How Global Beauty Brands Can Grow in Korea
Watch on demand Why Korea deserves a closer look Some brands dismiss Korea as too small. Others assume K-beauty leaves little room for outside brands.
Delivering Value in China While Protecting Margin
Delivering Value in China While Protecting Margin May 7, 2026 • 11:00 AM ET • 60 minutes Watch on demand How to grow in China
How Global Beauty Brands Can Compete With K-Beauty Brands in Korea
K-beauty dominates at home and abroad, but global brands can still grow in Korea with sharper positioning, local relevance, and faster execution.
Tmall vs JD.com vs Douyin: How China’s E-commerce Journey Has Changed
These platforms don’t compete. They shape different parts of how people discover and buy in China.
Jacob Cooke on China’s AI Market, Latest E-commerce Data
In this rapid-fire update episode of The Negotiation, our host, Todd Embley, sits down with Jacob Cooke, CEO and Co-Founder of WPIC Marketing + Technologies, for a fast-paced conversation covering the biggest developments in China’s e-commerce and AI landscape.
Redefining Premium Pet Nutrition – Trilogy
WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.
Asia’s Silver Economy Is Becoming the Most Powerful Consumer Market
Asia’s ageing population is quietly reshaping consumer markets. In China, Japan, and South Korea, the silver economy is becoming a powerful driver of demand.
WPIC’s CEO on Bloomberg: Chinese Firms Benefit From Consumer AI Uptake
Watch the clip where WPIC’s CEO Jacob Cooke appeared on Bloomberg Technology to discuss the accelerating adoption of AI across China.
Colin Jeavons on AI and the Future of E-Commerce
In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce.
Move Freely, Be You – muk Haircare
Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a
How One Keyword Increased Supplement Sales in Japan
How a single keyword increased sales and conversion for supplement brands on Rakuten and Amazon in Japan.