Why Japanese Consumers Look for Reasons Not to Buy
Many Japanese consumers actively search for criticism, comparisons, and opposing views before making a purchase. Understanding why can help brands build trust and create content that aligns with how consumers actually evaluate decisions.
Discount to Value in China Happens Product by Product
Brands do not move from discount to value all at once in China. Charles Lavoie explains how products build equity first and margin later.
Two Different Paths to Growth in Japan
Matsukiyo and Sugi both crossed the ¥1 trillion mark in FY2025, but through very different approaches. Their contrasting strategies offer useful lessons for brands entering Japan.
Most China Margin Problems Start Before You Launch
Many China margin problems start before launch. WPIC’s Charles Lavoie explains how flawed expectations create pressure later.
Southeast Asia E-commerce Starts With the Right Entry Markets
Southeast Asia e-commerce is growing fast. Learn why Malaysia and Singapore are the right place to start before scaling.
WPIC Marketing + Technologies Named One of Canada’s Best Managed Companies
WPIC Marketing + Technologies, the leading e-commerce enablement company for China and APAC, has received the 2026 Canada’s Best Managed Companies award.
Why Margins Break Down in China
Why do margins break down in China? WPIC’s Charles Lavoie explains the real cost drivers, from marketing and promotions to platform pressure.
How Global Beauty Brands Can Grow in Korea
Watch on demand Why Korea deserves a closer look Some brands dismiss Korea as too small. Others assume K-beauty leaves little room for outside brands.
Delivering Value in China While Protecting Margin
Delivering Value in China While Protecting Margin May 7, 2026 • 11:00 AM ET • 60 minutes Watch on demand How to grow in China
How Global Beauty Brands Can Compete With K-Beauty Brands in Korea
K-beauty dominates at home and abroad, but global brands can still grow in Korea with sharper positioning, local relevance, and faster execution.
Tmall vs JD.com vs Douyin: How China’s E-commerce Journey Has Changed
These platforms don’t compete. They shape different parts of how people discover and buy in China.
Jacob Cooke on China’s AI Market, Latest E-commerce Data
In this rapid-fire update episode of The Negotiation, our host, Todd Embley, sits down with Jacob Cooke, CEO and Co-Founder of WPIC Marketing + Technologies, for a fast-paced conversation covering the biggest developments in China’s e-commerce and AI landscape.