WPIC helps global brands plan, launch, and grow in China, Japan, Korea, and Southeast Asia with local teams and full execution across strategy, logistics, commerce, and marketing.
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As the Chief of Staff at WPIC Marketing + Technologies, Amy Chang works alongside the company’s co-founders to drive strategic alignment, operational excellence, and global execution across all business units. With oversight that spans every department and every country WPIC operates in, Amy serves as the connective force that ensures the organization runs with clarity, speed, and precision.
Recognized for her agility and ability to solve complex challenges with minimal information, Amy transforms ambiguity into action. She is often described as the “oil that keeps the organization running,” maintaining a holistic, enterprise-wide perspective that enables WPIC to scale rapidly while preserving focus and momentum.
Combining detail-oriented discipline with strategic insight, Amy plays a pivotal role in shaping the company’s growth trajectory. Her work accelerates decision-making, strengthens cross-functional collaboration, and supports WPIC’s continued expansion with exceptional momentum.