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Insights

Explore our latest thought leadership, research, analysis, and examples of reach client impact.

Our latest reads

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WPIC Unveils Flagship Commerce Intelligence Platform

WPIC Unveils Flagship Commerce Intelligence Platform

December 3, 2025

Jake’s Take- Why China’s ‘Weary’ Consumers Still Outshopped the West

Jake’s Take: Why China’s ‘Weary’ Consumers Still Outshopped the West

December 1, 2025

WPIC dashboard

AI-Enabled Analytics for APAC Commerce

December 1, 2025

Key regions

WPIC’s CEO on Bloomberg- AI Helps Power Singles' Day Sales Strength

WPIC’s CEO on Bloomberg: AI Helps Power Singles’ Day Sales Strength

November 17, 2025

Jake's Take - AI-fuelled Singles’ Day Cements China As A Global Growth Driver

Jake’s Take: AI-Fuelled Singles’ Day Cements China As A Global Growth Driver

November 13, 2025

China’s Surf Scene Is the Next Break for Australian Brands 2

China’s Surf Scene is the Next Break for Australian Brands

October 28, 2025

Case studies

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Skypark leaps ahead in China’s adventure travel market

Partnered with influencers and optimised social commerce to drive ticket sales for the world’s highest bungee jump.

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iS Clinical Booth CIBE 2023 livestreaming

Luxury skincare brand boosts exposure 677% in China

KOL-led campaigns and social commerce across Weibo, Douyin, and RedNote delivered +41% sales and skyrocketed brand visibility in 12 months.

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China marketing - blendjet

BlendJet’s 618 campaign drives 590% more social buzz

Travel and wellness KOLs across Douyin, RedNote, and WeChat helped BlendJet surpass industry benchmarks in brand awareness and engagement.

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Our podcast

Explore episodes

Tune in to “The Negotiation,” our APAC business podcast that shines a light on the remarkable journeys of international brands in Asia’s dynamic market.

The Negotiation - Olivia Plotnick EP 261

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