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China Crossborder Summit

Join WPIC and Tmall Global this October in LA for a private, in-person event designed for US consumer brands ready to grow in China through crossborder e-commerce.

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Meet the teams powering China’s crossborder growth

Join Tmall Global and WPIC for a private event in Los Angeles, designed exclusively for American consumer brands,

Through executive keynotes, hands-on workshops, and private networking sessions, you’ll get direct access to the people and insights shaping how brands succeed in China’s booming US$76.4B crossborder import e-commerce market.

Expect clear strategies, candid conversations, and practical takeaways.

  • Thursday, October 16, 2025
  • Los Angeles, CA

Why brands are partnering with WPIC and Tmall Global

Our footprint across Asia

Tap into WPIC’s connected network of fulfilment centres to serve customers faster across key APAC markets.

IDC Recognized as Fast-Growing New Niche Brand by Tmall Global-2

From zero to top seller

Skincare brand IDC earned Tmall Global’s Fast-Growing New Niche Brand award in 2024, just months after entering the China market with WPIC’s support.

Award-winning store launch in China

Our client Aureva launched their crossborder store with WPIC’s support and was recognised with Tmall Global's New Business Award, a top honour for international brands entering China.

WPIC's AI dashboard

Track inventory, pricing, and sales in every market from one screen.

Meet the experts behind the event

You’ll hear directly from the teams leading market entries and digital growth for some of the world’s most recognisable consumer brands.

Expect practical insights, no-nonsense strategy, and real case studies, shared by people who’ve actually done the work.

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Nicole Lin

Business Development Country Manager, Alibaba Group

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Joseph Cooke

Co-Founder & President, WPIC

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Jacob Cooke

Co-Founder & CEO, WPIC

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Charles Lavoie

Vice President of Marketing, WPIC

Request your invitation

This is an invite-only event for select brand leaders. If you’d like to be considered for the guest list, please register your interest below.

A member of our team will reach out for a quick chat to make sure the event is the right fit for you and your goals.

Space is limited and seats are filling quickly.