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Riding China’s Water Sports Wave

China’s surf and water sports scene is growing fast. Join WPIC for a data-led look at where momentum is building and how your brand can ride the next wave through e-commerce.

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China’s appetite for the water is soaring

The country’s online water sports market reached US$4.33 billion in 2025 across Tmall, JD, and Douyin (China’s TikTok). On Douyin Shop, sales in the surf, waterski, and windsurf category alone grew more than 350% year-on-year. 

Join us on we unpack what’s driving this growth, and how Australian and New Zealand brands can ride it through crossborder e-commerce.

What You’ll Learn

  • What’s fuelling China’s booming surf and water-sports scene
  • The new generation of Chinese consumers driving demand for outdoor and coastal brands
  • The biggest opportunities for surf, SUP, and outdoor water sport brands right now
  • Practical steps to launch, sell, and scale through crossborder e-commerce
  • Case examples of Australian labels already finding success online in China

Register now to watch this webinar on-demand