How Women Drive China’s Consumer Economy

International Women’s Day, known locally as Queen’s Day, has become one of the most important retail moments for categories built around women.

Beauty, women’s health, maternity, supplements, femtech, and wellness brands see a sharp rise in visibility, engagement, and sales. The brands that win are the ones that understand how women in China actually shop and where they choose to spend.

This webinar looks at what is driving demand today and how global brands are responding in market.