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The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025

The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025 WPIC Marketing + Technologies has had a front row seat to the shifts in China’s digital and e-commerce landscape in 2024. As the year draws to a close, our data and insights point to a landscape where consumer confidence remains strong, platforms […]