Queen’s Day 2025 and the Rise of China’s Female Consumers

Explore how Queen’s Day highlights China’s female consumers and their growing influence in driving the She-Economy and reshaping markets.
Australian Wines Reclaim the Spotlight in China

Australian wine exports are thriving in China after tariffs were lifted. Explore opportunities and strategies to make 2025 a standout year.
Think Small – Fjorda

Celebrating the Beauty of Life’s Little Details
January to March Japan E-commerce Calendar 2025

Explore Japan e-commerce calendar for January-March 2025, featuring key events and marketing opportunities in Japan’s dynamic market.
China E-commerce Calendar 2025: Key Festivals & Holidays

Maximize your marketing with WPIC’s China e-commerce calendar for 2025, highlighting key festivals and holidays to boost brand engagement.
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025

The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025 WPIC Marketing + Technologies has had a front row seat to the shifts in China’s digital and e-commerce landscape in 2024. As the year draws to a close, our data and insights point to a landscape where consumer confidence remains strong, platforms […]
Confident Brilliance – PMD Beauty

Capturing Attention in China with Locally Tailored Beauty Campaigns
WPIC Opens the “Sydney Room” for Australian Brand Livestreams

WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon

Explore WPIC’s CEO Jacob Cooke’s insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Exploring the Top 5 Japanese E-commerce Marketplaces in 2025

Dive into the dynamic world of Japanese e-commerce marketplaces in 2025. Discover the top players in online shopping in Japan.
WPIC Becomes Little Red Book Official E-Commerce Partner

WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
Jake’s Take: Singles’ Day 2024 Delivers Record Sales

Explore WPIC’s CEO Jacob Cooke’s take on Singles’ Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.