WPIC and Tmall Global Partner for Crossborder Summit
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Inside China’s Demand for Wellness, Supplements & Lifestyle Products with Emmanuel Poupelle
In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPICs’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in China’s fast-changing consumer landscape.
WPIC’s CEO on Bloomberg: China’s Ad Spending Remains Strong
Jacob Cooke on how Chinese brands win with marketing, data, and agility, not nationalism.
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Inside China’s Trail Running Boom with Clementine Pippa Ebel
In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market.
EIU’s Tianchen Xu on Chinese Consumer Sentiment (Part 2)
In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market?
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC’s CEO Jacob Cooke’s insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
EIU’s Tianchen Xu on China’s Economy and US Ties in H1
In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025.
H1 Review: China’s Consumer Confidence is Holding Strong
Explore WPIC’s CEO Jacob Cooke’s insights on the first half of 2025 in China.
WPIC’s Jacob Cooke on Managing Tariffs & a Successful 618
In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around 2 pivotal developments for global consumer brands.
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
July to September Japan E-commerce Calendar 2025
Explore Japan e-commerce calendar for July to September 2025, featuring key events and marketing opportunities in Japan’s dynamic market.