3 Reasons Health Supplement Brands Are Winning (or Losing) in China

China’s health supplement market grew 22% in 2025, yet many legacy brands are losing ground. Here are 3 patterns separating the winners from the rest.
Jake’s Take: Starmer’s China Visit Signals A Pragmatic Reset For UK Business

Keir Starmer’s Beijing visit signals a pragmatic reset in UK-China ties and fresh momentum for British brands eyeing China’s consumer market.
Why Singles’ Day Success on Tmall Is Decided Months Before November

Singles’ Day on Tmall requires early eligibility. Brands need strong store performance months before 11.11 to be approved.
Manufacturing, Sourcing, and Risk Management in China with Richard Kimber

In this episode of The Negotiation Podcast, host Todd Embley is joined by Richard Kimber, an Australian and Hong Kong–admitted lawyer who has helped more than 400 companies enter and operate in the Chinese market.
Year in Review 2025: China, APAC and WPIC’s Breakout Growth

WPIC’s CEO Jacob Cooke looks back on how China and the wider Asia Pacific region shifted in 2025, and what those shifts signal for 2026.
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026

A look at how Japan’s omnichannel habits are reshaping e-commerce and what global brands need to get right in 2026.
The Political Economy of China’s E-commerce Boom with Lizhi Liu, Part 2

In Part 2 of our conversation with Prof. Lizhi Liu, we shift from the origins of China’s e-commerce boom to the competitive dynamics shaping its present—and its future.
Jake’s Take: Why China’s ‘Weary’ Consumers Still Outshopped the West

Explore WPIC’s CEO Jacob Cooke’s take on why China’s so-called weary consumers still outspent the West during Singles’ Day 2025.
Jake’s Take: Alibaba’s Earnings Hint At China’s Next Big Economic Turn

Explore WPIC’s CEO Jacob Cooke’s take on how an AI-fuelled Singles’ Day underscores China’s strength as a global growth driver.
WPIC’s CEO on Bloomberg: AI Helps Power Singles’ Day Sales Strength

Watch the clip where WPIC’s CEO Jacob Cooke appeared on Bloomberg Technology to discuss Singles’ Day 2025 in China.
Jake’s Take: AI-Fuelled Singles’ Day Cements China As A Global Growth Driver

Explore WPIC’s CEO Jacob Cooke’s take on how an AI-fuelled Singles’ Day underscores China’s strength as a global growth driver.
Why D2C Outperforms Distributors in Asia

Join WPIC to learn why brands are leaving distributors behind and shifting to faster, more profitable D2C growth.