Succeeding in a Time of Tariffs

Our report lays out how brands can adapt, grow, and even gain market share in high-growth markets in APAC despite escalating tariffs.
Jake’s Take: When Xiaohongshu (RedNote) Met Alibaba

Explore WPIC’s CEO Jacob Cooke’s insights on Xiaohongshu and Alibaba’s new tie-up, and what it means for brands bridging content and commerce.
Tariff Trouble? Here’s How Global Brands Can Keep Growing

Tariffs squeezing your margins? See how global brands are cutting costs and growing in Asia with smarter logistics and faster market entry.
WPIC Launches APAC Accelerator 2.0 to Support Rapid Entry into Asian Markets Amid Trade Uncertainty

Media contact 30-day entry into China, Japan, South Korea and Southeast Asia available for global consumer brands suffering from stalled growth in North America Beijing
South Korea’s Sports & Outdoor Market 2026 Trends

Explore South Korea’s fast-growing sports and outdoor market in 2026 and learn where global brands can win across golf, hiking, and camping.
WPIC Appoints Emmanuel Poupelle as Director of Growth to Support European Expansion

WPIC is pleased to announce the appointment of Emmanuel Poupelle as Director of Growth.
April to June Japan E-commerce Calendar 2026

Explore Japan e-commerce calendar for April to June (Q2) 2025, featuring key events and marketing opportunities in Japan’s dynamic market.
Inside Japan’s Booming $7 Billion Supplement Market

How Western brands can break into Japan’s US$7 billion supplement market by understanding buyers, trust, and what actually drives sales.
Jacob Cooke on WPIC’s Latest Market Data Report

In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies.
L’avantage du Québec sur le marché chinois?

(Click here for the English version.) Le marché chinois du commerce électronique est vaste, en évolution rapide et de plus en plus influent. D’ici 2027,
Quebec’s Edge in China’s Market?

(Cliquez ici pour la version en français.) China’s e-commerce market is massive, fast-moving, and increasingly influential. By 2027, it’s expected to hit US$4 trillion. In 2023
Expanding Australian Brands into APAC: Choosing Markets & Building Demand

How Australian brands expand into APAC by choosing the right markets and building the capabilities required to compete and grow.