WPIC Opens the “Sydney Room” for Australian Brand Livestreams
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Explore WPIC’s CEO Jacob Cooke’s insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Exploring the Top 5 Japanese E-commerce Marketplaces in 2025
Dive into the dynamic world of Japanese e-commerce marketplaces in 2025. Discover the top players in online shopping in Japan.
WPIC Becomes Little Red Book Official E-Commerce Partner
WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC’s CEO Jacob Cooke’s take on Singles’ Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
South Korea’s Hidden Appetite for Western Beauty Brands
Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
WPIC Brand Partner Aureva Receives Tmall Global New Business Award in Mother-Baby Category
WPIC brand partner Aureva receives Tmall Global New Business Award in mother-baby category.
WPIC Serves as Title Sponsor for China-Britain Business Council’s Consumer Conference
WPIC had the honour of being the headline sponsor for the China Consumer Conference 2024 in London, hosted by the CBBC.
China’s Women Lead the Way in Health & Wellness
Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Light Medical Beauty is Transforming China’s Skincare Market
Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global
WPIC’s brand partner IDC has been named a Fast-Growing New Niche Brand by Tmall Global in 2024.
South Korea’s Health & Wellness Revolution
Discover why South Korea’s booming health and wellness market is the next big opportunity for brands looking to expand in the APAC region.