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E-commerce

China Discounting Dilemma: Balancing Brand Value & Revenue Growth
  • Blog

Discounting in China: Balancing Brand Value & Revenue

Understand the discounting dilemma facing brands in China. Learn how to drive brand value and revenue in an environment of heavy discounting.
American Brands in Japan- Thriving through Localization - Tower Records
  • Blog

American Brands in Japan: Thriving through Localization

Discover the unique success of American brands in Japan, from Lawson's transformation to the resilience of Tower Records and Mister Donut.
Jake’s Take: Pinduoduo’s Rapid Growth in China’s E-Commerce
  • Blog

Jake’s Take: Pinduoduo’s Rapid Growth in China’s E-commerce

On Running & Lululemon Outpacing Adidas in China
  • Blog

On Running & Lululemon Outpacing Adidas in China

Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.
Jake's Take- Debunking Galloway's ByteDance Accusations
  • Blog

Jake’s Take: Debunking Galloway’s ByteDance Accusations

Infographic - Unpacking South Korea's E-commerce Landscape
  • Blog, Infographics

Unpacking South Korea’s E-commerce Landscape [infographic]

WPIC wins award at the 2023 Tmall Global New Seller Summit
  • Blog, News

WPIC Wins Award at the 2023 Tmall Global New Seller Summit

How to Design for Maximum Engagement in Japan’s E-Commerce
  • Blog

How to Design for Maximum Engagement in Japan’s E-commerce

Navigating the Recovery: China's Consumer Renaissance
  • Blog

Navigating the Recovery: China’s Consumer Renaissance

DivaCup case study
  • Case Studies

DivaCup

Empowering Female Consumers in China Through Brand-Activist Collaboration
NuFace case study
  • Case Studies

NuFACE

Launching on Douyin to Access China’s Growing Gen-Z Consumer Class
Grande Cosmetics case study
  • Case Studies

Grande Cosmetics

Bringing an American Premium DTC Cosmetic Brand to Tmall

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