Southeast Asia Promotional Marketing Calendar

How do you effectively build your advertising and promotion strategy over the course of the promotional marketing calendar in the Southeast Asia market?

Here is the marketing calendar for driving results in the Southeast Asia market.

The end of April is Hari Raya Puasa, the celebration at the end of the Ramadan month of fasting. In countries such as Indonesia where there is a high number of Muslim worshippers, the festival is a major occasion and preparations are visible from roughly one month before the festival begins.

Indonesians also look to spend duit raya (monetary gifts given by relatives or employers) that they receive during these celebrations. As a result, that time of year is a golden opportunity for brands to offer competitive discounts and creative promotions that tie into local traditions.

May 1 is Labour day, which is also known as International Workers’ Day. Lazada and other leading platforms hold Labour Day sales together with their partners. The month of May also sees the peak of summer shopping in the Philippines, where retailers take advantage of the last few days of the season before parents must spend money to pay their children’s tuitions fees.

Lazada holds its annual 6.6 Mid-year Mega Sale from June 6 to 8. Deals include: up to 70% off for major brands in all categories; stackable coupons; and 60% cashbacks offers.