WPIC Brand Partner Aureva Receives Tmall Global New Business Award in Mother-Baby Category

Beijing, China – October 17, 2024 – WPIC Marketing + Technologies is proud to announce that its brand partner Aureva, an emerging leader in infant and toddler nutrition, has been awarded the Tmall Global New Business Award in the Mother-Baby category. This prestigious accolade is granted annually to new brands on Tmall Global that demonstrate outstanding market performance and customer engagement. Since launching its line of infant, follow-on, and toddler formula in July, Aureva has quickly captured the attention of Chinese parents, reflecting the growing demand for premium, overseas mother-baby products.

Aureva’s rapid ascent in the highly competitive market is underscored by its impressive rankings. In just a few months, Aureva’s Tmall Global store has climbed to No. 8 in the Children’s Milk Powder Hot Sale Ranking, which measures trendy brands in the category, and already ranks in the top 50 for milk powder sales. These results highlight the brand’s strong resonance with the new generation of Chinese parents who are increasingly prioritizing high-quality nutrition for their children.

The Mother-Baby category in China is experiencing significant growth, driven by rising consumer awareness and demand for specialized nutrition products. As a result, there are substantial opportunities for overseas brands like Aureva to establish a strong foothold in this expanding market.

“Gensco Global is very appreciative of the recognition that Aureva Premium Infant Formula is one of the top new Tmall products in the category. We’re also very grateful to Tmall and WPIC for their efforts to bring the Aureva brand to the great families of China,” said Dr. Paul Zimmerman, Chairman of Gensco Companies.

“We are thrilled to see Aureva recognized with this prestigious award,” said Joseph Cooke, President of WPIC. “This award is a testament to the exceptional quality of Aureva’s products and the effective strategies we have implemented to connect with Chinese consumers. The Mother-Baby category presents tremendous potential, and Aureva is well-positioned to continue its upward trajectory.”

“At Gensco Global, we pride ourselves on the very high quality of our Aureva infant formula brand. Aureva is quality controlled from pasture to our finished product and contains all the nutritional requirements of a very high-quality infant formula. Produced for Australian and Chinese families, our formula contains no growth hormones, no corn syrup, and no GMO. Aureva begins with cows from the pristine dairy farms of Victoria Australia and ensures high quality nourishment from our family to yours,” said. Dr. Zimmerman.

As Aureva continues to build on its success, the brand looks forward to expanding its presence in China and further contributing to the well-being of Chinese families.

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About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years.

Media contact:
Liam Mather
liam.mather@wpic.co