WPIC helps global brands plan, launch, and grow in China, Japan, Korea, and Southeast Asia with local teams and full execution across strategy, logistics, commerce, and marketing.
Market trends, success stories, and industry insights from the experts at WPIC. Subscribe to our newsletter and get market intelligence on Asia Pacific in your inbox.
Nanjing, China — November 6, 2025 — WPIC Marketing + Technologies, a leading provider of e-commerce solutions in Asia, has announced the opening of its newest logistics facility in the Shentong Nanjing Smart Logistics Industrial Park, adjacent to the Nanjing Jiangbei Port. Spanning approximately 250,000 square feet, this state-of-the-art facility represents a significant expansion of WPIC’s logistics and fulfillment capabilities in China, combining advanced technology, environmental control, and AI-driven systems to optimize every aspect of storage and dispatch.
The new Nanjing facility integrates an AI-enabled ERP system for real-time inventory management and operational efficiency. It features high-rise shelving and a dedicated fast-picking zone designed for rapid order processing, supported by high-level forklifts that ensure efficient storage and retrieval. To meet the growing demand for temperature-controlled logistics, the facility includes five specialized cold chain storage rooms that maintain constant temperature and humidity, ideal for storing sensitive goods such as pet food and certain nutritional supplements. In addition, advanced security screening measures are in place to safeguard high-value products, providing an extra layer of protection for both brands and consumers.
Serving both B2B and B2C clients of all sizes, WPIC’s Nanjing facility delivers a fully integrated, AI-enabled “storage to dispatch” solution that ensures efficient and accurate order fulfillment. The warehouse works closely with leading logistics partners including SF Express, ZTO Express, and JD Logistics, enabling seamless, timely delivery across China and beyond.
“This new facility represents a major step forward in WPIC’s commitment to innovation, efficiency, and client success,” said Jacob Cooke, CEO of WPIC Marketing + Technologies. “By combining AI-driven management systems with cutting-edge infrastructure, we’re ensuring our partners have access to the most advanced logistics capabilities available anywhere in the region.”
Laura Wang, VP of Logistics at WPIC Marketing + Technologies, added, “Our Nanjing warehouse has been designed from the ground up to handle the evolving demands of modern commerce. From cold-chain capabilities to intelligent fulfillment systems, every element of this facility reflects our dedication to precision, speed, and quality service for our clients.”
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 20 years.
Get content like this in your inbox.