WPIC Marketing + Technologies, a leader in China market data analysis and e-commerce solutions, today announced the release of a new market report: “Profiling China’s Fastest-Growing Consumer Segments”.
The report provides a granular analysis of sectors experiencing rapid growth in China—including beauty, personal care, fashion, nutraceuticals, outdoor, sport, pet, mother-baby, and homewares—reflecting the vast opportunities for global brands aiming to enter or grow in the market. Leveraging WPIC’s proprietary data solution Discripto, the report outlines the gross merchandise value (GMV) for these product categories, as well as particularly promising sub-categories, for the last three years up to July 2024.
Additionally, the report analyzes the performance of these categories across China’s leading e-commerce platforms, including Alibaba’s Tmall, ByteDance’s Douyin, and JD.com—with a focus on how content-driven commerce has led to channel shifts and the emergence of new sub-categories.
With China currently in the swing of the Singles’ Day (11/11) shopping festival—the world’s largest annual consumer purchasing event— this report is particularly beneficial for brands looking to drive revenue during this peak shopping period.
“Amid the bustling activity of Singles’ Day, our report offers critical insights that are vital for brands aiming to optimize their strategies during this and other key shopping events in China,” commented Jacob Cooke, CEO of WPIC Marketing + Technologies.
“Our Discripto solution allows us to drill down into the nuances of consumer behavior and market shifts across the leading digital platforms in China,” added Ella Li, Senior Data Analyst at WPIC, based in Hangzhou. “For instance, our analysis reveals substantial growth in sub-categories like lip makeup, protein powder, and pet shampoo.”
