WPIC and Tmall Global Partner for Crossborder Summit

Exclusive event to showcase strategies, consumer trends, and winning case studies for U.S. brands entering China’s booming online market.

Los Angeles, CA—August 20, 2025—WPIC Marketing + Technologies, in partnership with Tmall Global, will host the China Crossborder Summit on October 16, 2025, in Los Angeles. This invite-only executive gathering will provide U.S. brand leaders with the insights and tools needed to succeed in China’s fast-growing consumer market through cross-border e-commerce.

Attendees will gain access to exclusive market data, actionable strategies, and case studies from both WPIC and Tmall Global. The event will feature hands-on workshops, one-on-one consultations, and practical guidance on developing a winning cross-border e-commerce strategy tailored to China’s unique digital ecosystem.

“China remains one of the world’s most dynamic consumer markets, and cross-border e-commerce is the fastest, most efficient way for U.S. brands to reach Chinese consumers,” said Joseph Cooke, President of WPIC Marketing + Technologies. “We’re excited to partner with Tmall Global to help brands understand the opportunity, navigate the complexities, and enter the market with confidence.”

“Attendees can expect to leave this summit with actionable insights,” said Nicole Lin, Business Development Country Manager at Tmall Global. “We’ll share exclusive data on Chinese consumer trends, successful case studies, and show what a winning cross-border strategy looks like.”

“Right now is a particularly good time—China’s cross-border market is the largest in the world, growing fast, and operates under a stable tax scheme outside traditional tariffs. Brands that move early find success, and we’ll show you how to do just that.”

The China Crossborder Summit underscores WPIC’s and Tmall Global’s commitment to empowering international brands to capture growth in China without requiring a local entity or presence.

The event is by invitation only. To request an invitation, visit: https://wpic.co/events/china-crossborder-summit/#register

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 20 years.