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Where China’s Consumer Growth Is Headed Next

Essential insights and market data for global brands exploring China’s crossborder e-commerce opportunity. See where demand is growing, which categories are leading, and how brands are capturing the momentum.

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What’s inside the report

If you missed the China Crossborder Summit in Santa Monica, this report picks up where the conversations left off.

Built using proprietary insights from WPIC’s Discripto® data engine, it highlights the fastest-growing consumer sectors in China and where brands are seeing real, sustained demand across crossborder channels.

Key insights include:

  • $280B fashion growth: How content-led platforms like Douyin are reshaping apparel and accessories
  • The $81B beauty rebound: Premium skincare and men’s grooming drive recovery across categories
  • Health & wellness boom: The $17.6B nutraceutical market continues to expand as consumers prioritise proactive health solutions.
  • Outdoor & sports rise: Outdoor and sports gear hit $55.8B on the back of cycling, hiking, and skiing trends.
  • Premium pet & baby care: Spending climbs despite demographic shifts, as quality and trust drive choices.
  • Actionable data insights: Uncover where consumer expectations are heading and how leading brands are responding
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Over 20 years helping brands win in Asia

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