Blending Success – Vitamix

Vitamix entered China with the aim of reaching a new generation of health-focused consumers.

We positioned the brand within the country’s fast-growing wellness culture, aligning its messaging with local dietary habits and lifestyle trends. Working with nutritionists, chefs, and health influencers, we showcased the versatility of Vitamix blenders through recipes and tips that made them part of daily routines, from smoothies to soups. These collaborations reinforced Vitamix as an indispensable tool for maintaining a nutritious lifestyle.

To amplify credibility and reach, we activated campaigns across Xiaohongshu, WeChat, Weibo, and Douyin, combining expert content with community engagement to establish Vitamix as a trusted partner in health and wellness.