The Bottle of Freedom – Comotomo

For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The campaign spotlighted the brand’s ultra soft, breast like texture and natural latch experience, showing how babies can comfortably feed from any caregiver. By reframing feeding as a shared responsibility, WPIC positioned COMOTOMO as both a functional solution and an emotional ally, giving mothers greater freedom while strengthening the brand’s role in modern parenting.