WPIC Marketing + Technologies Logo
  • Careers at WPIC
Let's talk

Besins Healthcare

We helped a global pharmaceutical company get a clear view of the market and competitive landscape in China.

Besins Healthcare case study

Industry

Key Deliverables

The client

Besins Healthcare is a global pharmaceutical company headquartered in Monaco. 

The challenge

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. This is fundamental to successfully pursuing Chinese markets.

Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as competitor intelligence and an effective positioning strategy.

Our solutions

WPIC’s distributed script engine, Discripto, is able to extract millions of data points from the Internet by utilizing robots to navigate virtual space and record data. After defining search methodology and parameters, WPIC deployed Discripto and information such as competitor supply and demand levels, pricing, and traffic were captured and analyzed.

The best and worst practices of Besins Healthcare’s competitors were outlined to leverage strategic marketing decisions. WPIC also uncovered channel conflict risks and identified product rollout options. Besins Healthcare’s positioning strategy was segmented into varying opportunities such as high demand, lowest cost-per-conversion, least competitive, and more.

Results

Besins Healthcare received proven data, concise reports and a clear view of the market and competitive landscape, which in turn provided a solid foundation for strategic decision-making.

Do you have a similar project in mind?

We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.

Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.

NEXT PROJECT

Want to see more?

Back to our work
Our solutions

Need help?
We have solutions.

Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.

Get in touch
Tmall Partner award
TP100 award
EY award
WEC award
CCBC award